Sr SEO Content Strategist Job at Braintrust in The Gap

Job description We are seeking a Senior SEO Content Strategist to own global SEO-driven content strategy, editorial development, and content governance across a complex international web ecosystem. This role combines SEO expertise, content creation, editorial leadership, and cross-functional collaboration to deliver scalable content that regional teams can localize and activate across global markets. Key Responsibilities Develop and execute global SEO content strategies that drive organic growth across multiple business units, products, and regions. Create high-quality, SEO-optimized master content that can be localized and adapted by regional marketing teams. Serve as the global editorial lead, ensuring consistency, quality, scalability, and governance across web content. Conduct keyword research, content gap analysis, and topic development to identify new growth opportunities. Partner with SEO, Digital Marketing, Product Marketing, Design, Analytics, and regional teams to deliver integrated content initiatives. Manage content publishing and governance within Adobe Experience Manager (AEM). Analyze content performance and web KPIs to inform optimization strategies and future content development. Educate and support regional teams on localization, SEO best practices, and content adoption. Key Requirements 7 years of experience in SEO content strategy, editorial leadership, digital content marketing, or related disciplines. Proven experience supporting enterprise-scale Fortune 500 websites with global audiences, multiple regions, and complex content ecosystems. Exceptional writing, editing, and content strategy skills. Deep expertise in technical SEO, on-page SEO, content optimization, keyword strategy, and content performance analysis. Hands-on experience with Adobe Experience Manager (AEM) is required. Experience creating scalable global content frameworks that support localization across markets. Strong stakeholder management and cross-functional collaboration skills. Ability to translate complex topics into clear, engaging, and search-optimized content. Company Braintrust is a global talent network that connects top independent professionals with leading companies for high-quality, flexible work. We help organizations hire skilled talent faster while giving professionals access to vetted opportunities with innovative teams.