Brand Manager, PATRON (Innovation)

Responsibilities

Unlock growth through consumer‑centric innovation by creating and advancing new ideas that resonate with multicultural consumers.
Lead development of the innovation strategy and pipeline aligned with brand and portfolio growth priorities.
Identify whitespace opportunities grounded in multicultural consumer insights, trends, and unmet needs.
Drive the end‑to‑end innovation process from concept through commercialization, ensuring strong consumer relevance and differentiation.
Show empathy, curiosity, and deep understanding of multicultural consumers, cultural dynamics, and emerging trends.
Translate cultural insights into actionable strategies so the brand authenticates diverse audiences.
Identify and embed the brand in relevant cultural moments, communities, and passion points.
Lead the development and execution of culturally relevant, 360° campaigns across media, experiential, partnerships, PR, and social platforms.
Build strategic partnerships to enhance brand relevance and embed PATRÓN within key cultural ecosystems.
Collaborate with media and creative teams to deliver integrated storytelling and culturally resonant communication.
Lead bold commercial execution in a fast‑moving world, ensuring strong adoption across consumer, customer, and distributor touchpoints.
Partner with Commercial, Customer Marketing, and Advocacy teams to deliver integrated, insight‑led activation programs.
Ensure all initiatives deliver win across consumer, customer, and distributor through strong execution and collaboration.
Act as the brand owner: own innovation and program budgets, ensuring efficient allocation and strong ROI delivery.
Define and track success metrics for innovation and multicultural programs, optimizing performance through continuous learning.
Build business cases and evaluate the impact of innovation initiatives to drive sustainable growth.
Skills & Qualifications

5+ years of brand‑building experience with a consumer‑first mindset, translating insights into impactful strategies and activations.
Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints.
Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations.
Solid financial acumen with experience managing A&P budgets and understanding profit drivers.
Excellent stakeholder management and cross‑functional collaboration across Marketing, Commercial, and external partners.
Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners.
High level of ownership, agility, and ability to manage multiple priorities in a fast‑paced environment.
Strong experience in innovation development, from concept through commercialization and launch.
Deep cultural curiosity and understanding of multicultural audiences, trends, and behaviors.
Ability to translate cultural insights into relevant brand platforms, partnerships, and storytelling.
Experience leading 360° campaigns that integrate media, experiential, PR, and partnerships.
Entrepreneurial mindset with ability to identify whitespace opportunities and drive growth initiatives.
Leadership & Agility

Fearless: drive a culture of testing, experimentation, and learning.
Family: create a sense of belonging where people feel appreciated for who they are.
Founder: think strategically while staying execution‑focused and creative.
People Agility: understand and relate to people, navigating tough situations to harness collective performance.
Results Agility: consistently deliver results in first‑time situations, inspiring confidence.
Mental Agility: think critically to solve complex problems and expand possibilities through fresh connections.
Change Agility: embrace curiosity, experiment, and adapt to change, driven by a growth mindset.
Benefits

Competitive pay package linked to performance.
Paid time off, holiday bonus days, and volunteer day.
Retirement/pension plan.
Medical, critical illness, and life insurance.
Employee assistance programs.
Best‑in‑class, family‑friendly, and inclusive leave policies.
Incentive plans aligned with role, function, and region.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.

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