Influencer Marketing Manager

Influencer Marketing Manager

This role sits at the intersection of growth marketing, community building, and cutting-edge technology, with a strong focus on shaping how a global fintech and digital infrastructure ecosystem is represented through creators and influencers. You will design and execute influencer strategies across multiple domains including crypto, AI, tech, and digital culture, while also building a dedicated presence within developer and technical communities. The position requires both strategic thinking and hands-on execution, from identifying and negotiating with creators to running and optimizing full campaign lifecycles. A key part of the role involves engaging highly technical audiences who require authenticity, depth, and credibility rather than traditional marketing approaches. You will collaborate closely with product and engineering teams to align messaging with real product innovations across multiple business pillars. This is a high-impact role where storytelling, influence, and technology converge at a global scale.
Accountabilities:
In this role, you will be responsible for building and scaling a global influencer ecosystem that strengthens brand visibility, product adoption, and technical credibility across multiple audiences.
Develop and own the global influencer marketing strategy across tech, AI, crypto, lifestyle, and developer ecosystems
Identify, evaluate, and build long-term relationships with creators, influencers, and technical thought leaders, both directly and through agencies
Plan and execute end-to-end influencer campaigns including briefing, contracting, coordination, performance tracking, and optimization
Build a dedicated developer and technical influencer program across platforms such as YouTube, podcasts, blogs, and open-source communities
Collaborate closely with product and engineering teams to align influencer initiatives with product launches and roadmap priorities
Monitor emerging platform trends and shifts across social and creator ecosystems to identify new growth opportunities
Analyze campaign performance and continuously refine strategy based on data-driven insights
Requirements:

5+ years of experience in influencer marketing, creator partnerships, or digital growth roles
Proven ability to build and manage influencer programs at scale across multiple platforms and regions
Strong understanding of tech, AI, crypto, or developer communities, with ability to engage technical audiences authentically
Experience managing end-to-end influencer campaigns, including contracting, execution, and performance measurement
Excellent relationship-building and negotiation skills with creators, agencies, and partners
Strong analytical mindset with the ability to evaluate campaign ROI and optimize performance
Comfortable working in fast-moving, global, and highly technical environments
Strong written and verbal communication skills in English
Benefits:

Competitive compensation package aligned with experience
Fully remote work environment with global team collaboration
Opportunity to work on cutting-edge fintech, AI, and digital infrastructure products
High autonomy and ownership over global influencer strategy
Exposure to fast-growing, high-impact product ecosystems
Dynamic, innovation-driven culture
Opportunity to shape influencer strategy in emerging technology categories