Integrated Campaigns Manager, Startups and AI

Job Title

Stripe is seeking a professional to quarterback integrated campaign strategies, plans, and playbooks focused on startups and AI companies.
Job Description

In this role, you'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.
Responsibilities

Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
Work with regional marketing to ensure local relevance and advise on campaign delivery
Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
Use and recommend leading tools to improve or accelerate the work of the campaigns function
Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
Who You Are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements

8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope
Expert-level knowledge of the startup and AI landscape
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data
Excellent presentation, writing, and communication skills, especially to executive stakeholders
Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions
Preferred Qualifications

Experience at a highly dynamic, high-growth tech company
Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups
Product campaigns experience focused on payments, fraud, financial services, and embedded finance
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
The annual US base salary range for this role is $191,400 - $287,200. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
Office locations: South San Francisco HQ, New York, Seattle, or Chicago
Remote locations: Remote in United States
Team: Marketing
Job type: Full time