Product Manager - Personalization & Audience Platform Job at Live Nation Enterta

WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. We connect millions of fans to live experiences every year. The Digital Marketing & Data organization sits at the intersection of product, data, and marketing—owning the platforms and services that enable personalized fan engagement at scale. The Personalization team is responsible for building and evolving the systems that activate first‑party data across channels, reaching hundreds of millions of fans globally. Our work spans audience modeling, segmentation, and activation—powering intelligent, real‑time decisioning that improves fan experience and drives conversion across the business.

JOB SUMMARY
As Product Manager, Personalization & Audience Platform, you will own the evolution of our composable Customer Data Platform, which powers audience creation and activation across Live Nation and Ticketmaster. Your mission is to enable marketers to deliver highly targeted, data‑driven campaigns at a global scale—by improving data accessibility, expanding activation channels, and driving adoption of CDP capabilities across teams. You’ll work at the intersection of data, marketing, and product, translating complex data systems into intuitive, high‑impact marketing capabilities.

WHAT THIS ROLE WILL DO

Own the vision and roadmap for Live Nation’s CDP, driving scalable, data‑driven audience activation across global marketing teams.

Serve as the subject‑matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation.

Partner cross‑functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution.

Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high‑quality, reliable data flows from Databricks into the CDP and downstream platforms.

Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms.

Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact.

WHAT THIS PERSON WILL BRING - REQUIRED

2+ years of product management, analytics, or marketing technology experience

Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required

Strong SQL and experience working with large datasets

Experience translating business needs into technical requirements

Proven ability to drive cross‑functional initiatives

Ability to translate complex data systems into simple, actionable marketing capabilities

Strong stakeholder influence across technical and non‑technical teams

Willingness to roll up sleeves and work hands‑on with tools and data

Bias toward action in ambiguous, fast‑moving environments

Ability to develop creative solutions to complex, non‑linear problems

Passion for leveraging data to drive customer engagement and business impact

PREFERRED

Familiarity with Databricks or modern data stacks

BENEFITS & PERKS

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. CA

EXPECTED COMPENSATION FOR THIS POSITION IS
$104,000.00 USD - $130,000.00 USD

Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

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In Summary: Live Nation Entertainment is the world’s leading live entertainment company, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship . The Digital Marketing & Data organization sits at the intersection of product, data, and marketing . The Personalization team is responsible for building and evolving systems that activate first‑party data across channels .

En Español: ¿Quiénes somos? Live Nation Entertainment es la compañía de entretenimiento en vivo líder del mundo, que comprende Ticketmaster, Live Nation Concerts y Live Nation Media & Sponsorship. Conectamos a millones de fans a experiencias en vivo cada año. La organización Digital Marketing & Data se encuentra en el cruce de productos, datos y marketing poseyendo las plataformas y servicios que permiten un compromiso personalizado con los fanáticos a escala. El equipo de Personalización es responsable de construir y evolucionar los sistemas que activan los datos de primera parte a través de canales, llegando a cientos de millones de fanáticos en todo el mundo. Nuestro trabajo abarca el modelado de audiencia, segmentación y activación Trabajará en la intersección de datos, marketing y productos, traduciendo sistemas complejos de datos en capacidades de mercadotecnia intuitivas e impactantes. LO QUE HACERÁ ESTE ROLLO Tener la visión y hoja de ruta para Live Nation's CDP, impulsando una activación escalable de audiencia basada en datos a través de equipos globales de mercadeo. Servir como experto en materia y administrador del CPD, permitiendo a los vendedores crear y activar audiencias efectivas al tiempo que se adoptan mediante procesos mejorados, herramientas y documentación. Socio SQL funcionalmente con el marketing, producto, ingeniería y proveedores para definir las necesidades de productos, iniciativas de usuarios y flujos de trabajo; recoger las necesidades empresariales hacia mejoras prioritarias que mejoran la orientación y ejecución de campañas. Aprovechar un sólido conocimiento de los sistemas de gestión de datos para desbloquear nuevos grupos de interesados, adaptarse a los datos de clientes, garantizar el desarrollo de soluciones técnicas de negocio, desarrollar tecnologías avanzadas y mejorar su capacidad de interacción con los medios de comunicación (BREFD), ampliar sus capacidades tecnológicas y servicios sociales, aumentar la eficacia y mejorar el rendimiento de las redes sociales, así como reducir la pérdida de conocimientos personalizadas y hacer frente a nuevas oportunidades de negocios (experformances). Todos los días nos proponemos promover entornos donde todos puedan ser ellos mismos, contribuir plenamente y prosperar dentro de nuestra empresa y en nuestros eventos. Como negocio creciente le animaremos a desarrollar sus aspiraciones profesionales y personales, disfrutar de nuevas experiencias y aprender de las personas talentosas con las que trabajará. Live Nation apoya fuertemente la igualdad de oportunidades de empleo para todos los solicitantes independientemente de su edad (40 años o más), ascendencia, color, credo religioso (incluyendo vestimenta religiosa y prácticas de aseo), licencia familiar y médica o la denegación de licencias familiares y médicas, discapacidad mental o física (incluidos el VIH y SIDA), estatus matrimonial, estado de pareja doméstico, condición médica (inclusive cáncer y características genéticas), información genética, estatus militar y veterano, afiliación del género político (incluidas restricciones lingüísticas), ciudadanía, raza, sexo (incluso embarazo, nacimiento, lactancia y condiciones médicas relacionadas con la lactancia materna), ley federal o cualquier otra regla aplicable sobre la identidad sexual, orientación al género o la expresión de género, regulación estatal u otras normas estatales, jurisdicción o reglamentación intersexuales, legislación nacional o reglamentaria vigente. Consideraremos a los solicitantes calificados con antecedentes penales de manera consistente con las exigencias del Ordenamiento Fair Chance de Los Ángeles, San Francisco Fair Chance Ordinance y la California Fair Chance Act y coherente con otras leyes similares y / o aplicables en otras áreas. También ofrecemos igualdad de oportunidades de empleo a individuos cualificadas con discapacidad. Por esta razón, Live Nation hará adaptaciones razonables para las limitaciones físicas o mentales conocidas de un individuo incapacitado por otra parte calificado que es un solicitante conforme a sus obligaciones legales de hacerlo, incluidas las adaptaciones racionales relacionadas con el embarazo de acuerdo con la ley local, estatal y/o federal aplicable. Live Nation también proporcionará adaptaciones religiosas razonables en cada caso. Prácticas de contratación La descripción anterior del trabajo ha sido diseñada para indicar la naturaleza general y el nivel del trabajo realizado por los empleados dentro de esta clasificación. No está diseñado para contener o interpretarse como un inventario completo de todos los deberes, responsabilidades y calificaciones requeridas de los trabajadores asignados a este trabajo. Las políticas de reclutamiento de Live Nation están diseñadas para colocar a las personas más cualificadas disponibles de manera oportuna y eficiente.