Product Marketing Lead - Release Marketing Activation & Digital Engagement

Product Marketing Lead

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword

it's a way of life. The world of work as we know it is changing and we're looking for trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is looking for a strategic and digitally savvy product marketing lead to join our release marketing team. In this high-impact role, you'll own the strategy and execution of non-demo release assets that drive coordinated, measurable customer engagement across Salesforce's product portfolio. From social content and web experiences to release in a box and trailhead, you'll ensure every touchpoint delivers a consistent, informative, and compelling customer journey

at scale, across the globe.
What You'll Do

Define and manage the release activation strategy for non-demo assets

including social, web, release in a box, trailhead, and more

to ensure every release lands with coordinated, high-impact customer engagement.
Own the holistic social content strategy across formats: demo gifs, carousels, short-form video, and creator/micro-influencer campaigns.
Drive reach, audience growth, and engagement by developing content that meets customers where they are.
Own and evolve the web experience for salesforce.com/releases, including marquee videos, FAQs, and ongoing content updates.
Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative.
Lead performance tracking across all release marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes.
Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals.
What We're Looking For

5+ years of proven experience in product marketing, digital marketing, or content strategy

ideally in a B2B enterprise software environment.
Deep expertise in social content strategy across formats including short-form video, carousels, and influencer/creator programs.
Experience owning and optimizing web experiences, with a strong eye for user experience and brand consistency.
Strong analytical mindset with experience using data and performance metrics to drive decision-making.
Familiarity with AI-powered social listening and community monitoring tools.
Exceptional cross-functional collaboration skills

you'll work across marketing, product, creative, and digital teams.
Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
A bias for action and the ability to manage multiple workstreams in a fast-paced environment.
Unleash your potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future

but to redefine what's possible

for yourself, for AI, and the world.