Publicity & Marketing Manager, Simon & Schuster

Marketing & Publicity Manager

Simon & Schuster is seeking an experienced, entrepreneurial, and culturally connected Marketing & Publicity Manager to lead campaigns for a growing line of religion and spirituality titles within our flagship imprint.
This role will focus on promoting books spanning Christian living, faith-based self-help, spiritual memoir, devotionals, general inspiration, health/wellness and cultural commentary, with a strong emphasis on the Christian market. This candidate would work closely with Jonathan Merritt, VP / Executive Editor, and report to the S&S publicity-marketing department.
The ideal candidate combines strong publishing marketing expertise with authentic relationships and fluency within Christian media, ministry, church, and faith-influencer ecosystems. This person will play a key role in helping establish Simon & Schuster as a leading destination for impactful, culturally resonant faith publishing.
Responsibilities
Develop and execute integrated marketing and publicity campaigns for frontlist and select backlist religion and spirituality titles
Create audience-driven campaigns spanning media, influencer outreach, church and ministry partnerships, social media, podcast strategy, paid marketing, events, and reader community engagement
Cultivate and maintain relationships with Christian media outlets, Christian thought leaders, faith-based influencers, podcasters, pastors, ministry organizations, booksellers, and conference organizers
Secure national, regional, and niche publicity opportunities across print, digital, broadcast, podcast, and Christian media platforms
Collaborate closely with editors, authors, agents, sales teams, and external partners to position titles for maximum visibility and market impact
Identify emerging trends and audience opportunities within Christian lifestyle, spirituality, devotionals, and faith-adjacent culture
Support author platform development and strategic brand-building initiatives
Oversee campaign budgets, timelines, analytics, and reporting
Coordinate conference presence, speaking opportunities, launch events, and faith-community outreach efforts
Partner with sales teams to support relationships with Christian retailers, independent bookstores, and specialty accounts
Qualifications
5+ years of experience in book publishing, publicity, marketing, media, or related communications fields
Demonstrated experience marketing books or products to Christian or faith-based audiences
Strong existing relationships across Christian media, ministries, churches, faith influencers, podcasts, conferences, and/or religious publishing networks
Deep familiarity with Christian brands / influencers and faith publishing landscape
Proven ability to develop and execute successful multi-platform marketing and publicity campaigns
Strong communication, organizational, and project management skills
Passion for books, storytelling, culture, and faith-centered conversations
Experience working with author brands and audience development strategies preferred
Knowledge of social media strategy, influencer marketing, and digital audience engagement
Proficiencies with social media platforms (META, TikTok, YouTube, etc) and Canva (or similar design services).
Collaborative, creative, entrepreneurial mindset with strong attention to detail
Preferred Background
Experience at a trade publisher, Christian publisher, literary agency, ministry organization, media outlet, or faith-based nonprofit
Familiarity with both mainstream and Christian retail channels
Understanding of the intersection between faith, culture, leadership, wellness, spirituality, and contemporary Christian living
Please note that candidates seeking either in-house, hybrid or fully remote employment will be considered.