Director of Marketing, Technology Licensing & B2B

Director of Marketing

Bose is seeking a Director of Marketing to lead global marketing strategy and execution for our Tech Licensing and B2B business division. This role is responsible for translating Bose's unmatched audio innovation into compelling B2B value propositions that scale through partners and licensees worldwide.
Reporting directly to the Chief Marketing Officer and sitting on the Global Leadership Team, this leader will also serve on the leadership team for the President of the Audio Tech Licensing division. The role is the primary marketing interface between the business unit and Bose's global marketing organization, ensuring alignment, brand integrity, and effective activation of enterprise-wide capabilities.
This position plays a critical role in driving Bose's "Audio Lab for the World" strategybringing our engineering excellence, innovation, and brand power to market through strategic partnerships, co-marketing, events, and thought leadership.
Key Responsibilities:
Business & Sales Enablement
Partner & Co-Marketing Leadership
Brand Stewardship
Public Relations & Thought Leadership
Event & Experiential Marketing
Team & Organizational Leadership
Global Marketing Integration
Leadership & Influence
Qualifications & Experience:
12+ years of progressive marketing leadership experience, with significant experience in B2B, technology, licensing, or automotive ecosystems.
Proven success leading global marketing strategies in complex, matrixed organizations.
Strong background in partner marketing, co-marketing, and enterprise go-to-market execution.
Demonstrated ability to manage and grow teams in fast-moving, innovation-driven environments.
Exceptional strategic thinking, communication, and executive presence.
Passion for technology, innovation, and building premium brands.
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $207,700-$285,625. The hiring range for other Bose work locations may vary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.