Social Media Strategy and Engagement Coordinator

Job Summary
The Social Media Strategy and Engagement Coordinator is a creative, strategic communicator responsible for developing, implementing, and evaluating social media strategies that elevate Shepherd University’s brand, strengthen engagement, and support recruitment, retention, and public awareness. This position produces compelling multimedia content; manages day‑to‑day operations of Shepherd’s primary social media accounts; and provides leadership in cross‑platform digital engagement.

The Coordinator works collaboratively with the Division of Communications and Marketing, Enrollment Management, and other campus partners to ensure cohesive messaging and brand consistency across digital platforms. Responsibilities include content creation, digital storytelling, social media analytics, training campus departments on best practices, managing the University’s online events calendar, handling office purchasing, and contributing to new website development projects.

Job Details

Posting Number: S390P

Working Title: Social Media Strategy and Engagement Coordinator

FLSA: Exempt

Pay Grade: Non-Classified

Starting Salary: $43,000

Position Status: Full Time

Appointment Length: 12 Months

Department: University Communications

Posted: 04/14/2026

Responsibilities
The Social Media Strategy and Engagement Coordinator develops and implements comprehensive social media strategies that align with University goals while managing the day‑to‑day operations of Shepherd University’s primary social media accounts, including planning, posting, scheduling, monitoring, and audience engagement. The Coordinator creates platform‑appropriate content—such as graphics, photos, videos, and short‑form multimedia storytelling—responds to comments and messages to foster community interaction, tracks analytics, and prepares reports to evaluate performance. The role also includes creating engaging digital content for social media, web, and other digital communication channels; capturing and editing photos and short‑form videos; designing graphics using approved tools; and supporting long‑term digital storytelling initiatives. The Coordinator supports third‑party vendors and coordinates necessary social media engagement to promote Shepherd University and its programs. The Coordinator collaborates with departments across campus to develop brand‑consistent content, provides training and consultation for units managing social media accounts, assists in maintaining cohesive messaging across platforms, and coordinates with Enrollment Management and other divisions on strategic digital initiatives. Additional responsibilities may include assisting with routine website updates, contributing to website redevelopment projects, managing the University’s online events calendar, overseeing purchasing and procurement for the Communications and Marketing Office, maintaining digital assets and workflow systems, conducting market and audience research, and performing additional duties or special projects as assigned by the Executive Director of University Communications.

Minimum Qualifications

Bachelor’s degree required.

Demonstrated experience managing multiple organizational social media accounts across various platforms.

Experience creating engaging digital content, including copywriting, photography, and basic graphic design.

Familiarity with social media analytics and reporting to different audiences.

Experience with graphic design and digital photography.

Experience with website content management using WordPress or a similar platform.

Preferred Qualifications

Familiarity with digital accessibility standards (WCAG/ADA) for web and social media.

Experience planning and executing comprehensive social media strategies.

Experience in higher education or a similarly decentralized environment.

Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Rush, etc.) and videography/video editing skills.

Benefits

13 paid holidays.

24 days annual leave (vacation) per year.

18 sick days per year and the flexibility to use that time to care for immediate family members.

Wide range of health insurance and other benefits.

401(a) retirement savings with 6% contribution match; eligibility to continue health insurance post-retirement, and other retiree perks.

Tuition waivers for employees and their dependents.

Background check required for appointment.

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