Lifecycle Marketing Manager

Benefits:

401(k)

401(k) matching

Competitive salary

Dental insurance

Health insurance

Paid time off

Vision insurance

Job Summary

SitterTree is seeking a skilled Lifecycle Marketing Manager to join our team. In this role, your goal is to drive engagement, conversion, and revenue across both sides of the marketplace by owning SitterTree's email channel end-to-end. Your responsibilities will include building and optimizing lifecycle marketing programs that activate new users, increase job applications, and drive repeat bookings. The ideal candidate is a strong copywriter who can translate business goals into clear, compelling messaging that drives action. You will manage campaign strategy, segmentation, automation, and performance across Mailchimp and HubSpot, continuously testing and iterating to improve open rates, click-through rates, and downstream conversion.

Responsibilities

Copywriting & Campaign Execution

Write clear, compelling, and action-oriented email and SNS copy tailored to sitters, parents, preschools, and congregations

Own the creation and execution of all email campaigns including promotions, lifecycle messaging, and announcements

Lifecycle Marketing & Automation

Build and optimize automated email flows including onboarding, activation, re-engagement, and retention

Identify friction points in the user journey and create email strategies to improve conversion

Drive key user actions (e.g., complete signup, apply to first job, post a job, rebook) through targeted messaging

Testing & Optimization

Own the testing roadmap for email, including A/B testing subject lines, copy, CTAs, send times, and audience segments

Analyze test results and quickly implement learnings to drive measurable improvements in engagement and conversion

Reporting & Performance Management

Track and report on email performance including open rates, click-through rates, conversion, and revenue impact

Use data to identify trends, gaps, and opportunities to improve email strategy and execution

Qualifications

Bachelor's degree or higher

3-5+ years of experience in email marketing, lifecycle marketing, or CRM marketing

Hands-on experience with Mailchimp and HubSpot

Experience writing high-performing marketing copy across email or similar channels

This is a remote position.