DIR OF HOTEL MARKETING & BUSINESS DEVELOPMENT - $175K - $195K at Crescent Hotels

DIR OF HOTEL MARKETING & BUSINESS DEVELOPMENT - $175K - $195K

Job at Crescent Hotels & Resorts. Santa Monica, CA.

The

Director of Marketing and Business Development

is the architect of The Sandbourne’s revenue growth. You will oversee sales, marketing, and distribution, ensuring a cohesive strategy that maximizes profitability and market share. This role oversees all marketing efforts for the hotel, developing and executing strategies to increase revenue, brand awareness, and market share. This is a high-impact, high-visibility role for a leader who thrives on driving top‑line performance, fostering strategic partnerships, and creating bold, data‑driven growth strategies.

Strategic Leadership & Revenue Growth

Create awareness for the Sandbourne brand within the community and beyond via multiple marketing platforms and activations.

Develop and execute a cutting‑edge commercial strategy that fuels revenue across all segments—rooms, meetings & events, food & beverage, and ancillary services.

Lead sales and marketing teams to drive occupancy, rate optimization, and brand positioning.

Manage the OTA strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.

Sales & Business Development

Cultivate high‑value relationships with key accounts, travel partners, and corporate clients.

Identify and secure strategic partnerships that enhance visibility and drive high‑yield business.

Oversee the negotiation and execution of high‑value contracts.

Marketing & Brand Strategy

Spearhead innovative marketing campaigns across digital, social, and traditional platforms to continue to grow market share.

Leverage PR, influencer partnerships, and brand collaborations to amplify market presence.

Create and execute activations throughout both the hotel and F&B outlets.

Ensure a strong, consistent brand message that resonates with our target audience.

Data & Market Intelligence

Analyze market trends, competitor performance, and internal data to identify growth opportunities.

Utilize business intelligence tools to drive revenue strategy.

Deliver data‑driven insights and recommendations to ownership and key stakeholders.

Who You Are

A visionary commercial leader with 8+ years of experience in hospitality marketing and sales.

Proven track record of delivering multi‑million dollar revenue growth in the luxury or lifestyle hotel sector.

A strategic thinker with deep expertise in distribution channels, pricing strategies, and brand positioning.

A dynamic leader who inspires teams, fosters collaboration, and drives accountability.

A results‑driven negotiator with strong business acumen and relationship‑building skills.

Highly adaptable, analytical, and innovative in an ever‑evolving market landscape.

Why Join Us?
At The Sandbourne, you’ll have the opportunity to

shape the future of a high‑profile luxury property

while enjoying the creative freedom to push boundaries. We offer a competitive compensation package, performance‑based incentives, and a dynamic culture that values innovation, impact, and excellence.

Ready to lead and elevate The Sandbourne’s commercial success? Apply now and be part of something extraordinary.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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