Videographer/Visual Content Producer

Videographer/Visual Content Producer

The Visual Content Producer helps tell the UWM story by creating videos, images, photo slideshows, and other visuals that appeal to prospective and current students, parents, influencers, and additional audiences. This individual works with colleagues in the Division of Marketing & Communications (MarComm) to develop and systematically archive channel-appropriate content that maximizes the benefit of the university's in-person events and digital platforms.
The Visual Content Producer must have the ability to drive or secure transportation to and from video and photo shoots as required – primarily in Milwaukee and Southeastern Wisconsin.
Key Job Responsibilities:

In collaboration with MarComm colleagues, develop video concepts for communications, marketing and advertising campaigns, and social media channels
Shoot assignments and gather model releases according to MarComm policy
Edit, publish, and deliver videos following established processes to ensure SEO and accessibility
In collaboration with MarComm colleagues, develop photo concepts for print and digital publications, print and digital marketing/advertising campaigns, and social media channels
Shoot assignments, using lighting expertise, and gathering caption information and model releases according to MarComm policy
Edit and deliver photos
Write scripts, develop storyboards, and create timelines and production plans for video projects
Assist in the identification and recruitment of a diverse array of students and other subjects for video and photo shoots
Schedule video and photo shoots, handling preparations such as purchasing props or hiring a makeup artist
Maintain accurate, complete, and timely record of activities and projects
Select the best (i.e. cull) shots, enter keywords, and upload footage and project files to video and photo archives, following established procedures
Using standard list of keywords, enter and ensure all files have thorough and accurate metadata
Follow established procedures to denote images that have model releases
Work with MarComm team members and campus partners to address their needs in locating photo and video files
Select and upload images and write captions for photo slideshows, banners, and other materials for the uwm.edu domain and/or UWM social media accounts
Department:

Marketing and Communications
Compensation:

$58,000-$62,000 (Final salary offer will be determined based on qualifications and experience)
Required Qualifications:

Demonstrated excellence in shooting and editing video
Demonstrated proficiency in using Adobe Premiere (or an equivalent software program) for video editing
Demonstrated excellence in producing photos on location and in the studio
Demonstrated proficiency in using Photoshop (or an equivalent software program)
Preferred Qualifications:

Bachelor's degree in Film, Photography, Journalism, Communications, Art, or another related field
Two years of professional videography and/or photography experience
Demonstrated ability in project management, scheduling, and organizational skills
Experience working with cinema cameras and color grading footage
Experience using camera movement equipment such as sliders, gimbals, etc.
Demonstrated experience with lighting
Demonstrated ability to develop effective videos for marketing, advertising, and social media use
Experience in digital asset management including culling, entering keywords, and project/file organization
Experience with photo software applications such as Bridge and Lightroom
Experience gathering information to write photo captions that meet journalistic standards for quality and style, as recommended by the AP Stylebook
Experience handling multiple projects in a fast-paced environment
Experience working in collaborative team environments
How to Apply:

Complete application materials must include a cover letter and detailed resume addressing educational and professional level work experience as it relates to all minimum and preferred qualifications. Candidates must also submit the following:
Links to three video work samples with a brief explanation of their role in each video production
Links to a photography portfolio or sample work
In instances where the Search and Screen Committee is unable to ascertain from a candidate's application materials whether they meet any of the qualifications, they will be evaluated as not meeting such qualifications.