GTM & Growth Associate -IT Services & AI Products. Job in Suwanee LilyLifestyle

GTM & Growth Associate - IT Services & AI Products

Experience: 1-2 Years
Role Overview: We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting). This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.
Key Responsibilities:
Go-To-Market Execution (Products + Services)
Develop and execute GTM strategies for: AI/SaaS products (NovaSynq, NovaBotX, NovaMatch) IT staffing and consulting services
Define target industries, accounts, and buyer personas
Ensure clear and consistent market positioning and messaging
Demand Generation & Campaigns
Plan and execute: LinkedIn outreach and campaigns
Email marketing and outbound initiatives
Event/webinar-based lead generation
Drive top-of-funnel and mid-funnel pipeline (P5 P3)
Continuously optimize campaigns for engagement and conversion
Pipeline Generation & Qualification
Generate qualified leads and opportunities for BD team
Perform initial qualification and ensure fitment with offerings
Maintain and track pipeline across stages (P5 P3)
Ensure smooth handoff of sales-ready leads to BD (P3 P2)
Product Marketing & Positioning (Strong Focus)
Develop value propositions, messaging, and positioning for products
Create and refine: Pitch decks Product narratives Case studies
Support product demos and early‑stage client conversations
RFP / RFQ / SOW Support & Market Intelligence
Identify and support screening of RFP/RFQ/SOW opportunities
Provide inputs for: Market research Competitive positioning Proposal content (especially product/service narratives)
Support BD and internal teams during bid preparation
Sales Enablement & Collaboration
Work closely with BD team to: Align messaging and campaigns Support deal pursuits
Enable BD with: Campaign insights Lead intelligence Presentation materials
Required Skills & Experience:
1+ years in GTM / Product Marketing / Demand Generation
Strong experience with: B2B lead generation and campaign execution LinkedIn outreach and digital marketing
Exposure to: AI/SaaS/enterprise product marketing IT services (staffing or consulting)
Basic understanding of RFP/RFQ/SOW processes
Strong communication and storytelling skills
Key Performance Indicators (KPIs): Number of qualified leads generated (P4/P3) Pipeline contribution to BD (conversion support) Campaign performance (engagement, conversion rates) Product visibility and positioning effectiveness

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