Vice President of Marketing

Vice President of Marketing
We are seeking a Vice President of Marketing to lead and scale the marketing organization for a fast-growing strength and performance brand serving athletes worldwide. This full-time position is onsite in Nampa, Idaho and reports directly to the CEO. The role will oversee brand, performance marketing, lifecycle marketing, social/content, creator partnerships, PR, and ecommerce growth initiatives across DTC, Amazon, and wholesale channels. Relocation assistance is available.

What You’ll Do

Lead and evolve the company’s overall brand strategy across all customer touchpoints

Drive integrated marketing campaigns across paid, organic, social, lifecycle, and ecommerce channels

Own DTC growth initiatives across Meta, Google, TikTok, YouTube, and Amazon Ads

Manage and optimize key marketing metrics including MER, CAC, LTV, ROAS, and attribution

Build and maintain a strong testing and optimization culture across channels and creative assets

Partner with Finance to manage the marketing budget and marketing-related P&L

Develop and scale lifecycle marketing initiatives including email, SMS, loyalty, segmentation, and personalization strategies

Lead organic social strategy, creator partnerships, ambassador programs, and community engagement efforts

Oversee PR initiatives, brand storytelling, and major cultural or product moments

Partner with Ecommerce leadership on conversion rate optimization (CRO), PDP strategy, and customer experience improvements

Lead go-to-market planning and execution for product launches

Support international growth initiatives across markets including the UK, EU, Canada, and Australia

Build, mentor, and lead a high‑performing marketing organization

Manage agencies, vendors, and external marketing partners

Collaborate cross‑functionally with Product, Operations, Finance, and Ecommerce leadership teams

What You’ll Bring

12+ years of marketing experience with at least 3 years in a senior marketing leadership role such as VP or CMO

Experience scaling a DTC or omnichannel consumer brand, ideally at $150M+ in revenue

Deep expertise in performance marketing, ecommerce growth, and digital acquisition strategies

Strong understanding of marketing analytics and performance metrics including MER, CAC, LTV, ROAS, and attribution modeling

Proven ability to lead both brand marketing and performance marketing organizations

Experience building and developing high-performing marketing teams

Background within fitness, strength training, sports performance, or athletic apparel industries

Experience scaling creator, athlete, or ambassador programs into measurable revenue channels

Experience working within founder-led or high-growth private companies

Hands‑on experience with platforms and tools such as Shopify, Klaviyo, GA4, Triple Whale, or Northbeam

Experience supporting international expansion efforts is preferred

Bonus Points For

Experience leading omnichannel growth strategies across DTC, Amazon, and wholesale environments

Strong understanding of consumer community-building and retention marketing

Experience driving rapid growth while maintaining strong brand consistency and creative standards

Passion for strength training, fitness, or performance-driven consumer brands

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