Gap Associate Manager PR - Gap Brand

About Gap
Gap has always been about optimistic American style. Starting with our first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that runs through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

About the role
The Public Relations Associate Manager plays a key role in developing and executing strategic communications initiatives that drive brand relevance, cultural impact and business growth. This role partners closely with internal PR leadership, agency teams, cross‑functional stakeholders and external media to shape compelling narratives, support integrated campaign strategies and generate impactful earned media coverage across fashion, culture, business and consumer press. The position supports a broad range of communications priorities, including seasonal brand campaigns, product storytelling, collaborations, executive communications and always‑on category PR initiatives. The ideal candidate is a strategic thinker and strong storyteller with excellent editorial judgment, communication skills and a proven ability to manage multiple workstreams in a fast‑paced, highly collaborative environment.

What you’ll do

Support development and execution of integrated PR strategies for brand campaigns, collaborations and cultural moments that drive brand relevance and business impact

Own earned media and storytelling strategies for key business‑driving product categories and growth initiatives

Support development of brand narratives, seasonal messaging frameworks and executive communications materials

Develop media briefs, messaging frameworks, interview preparation materials and talking points for executive spokespeople

Secure positive earned coverage across fashion, business, consumer and culture media, including print, digital, broadcast and influencer channels

Drive proactive media outreach, relationship building and identification of new editorial opportunities that support business priorities

Partner with cross‑functional teams to identify culturally relevant storytelling opportunities that connect product, brand and consumer insights

Collaborate with media, influencer and talent relations teams to maximize integrated storytelling opportunities and brand visibility

Monitor industry trends, competitive activity and cultural conversations to identify opportunities for the brand to lead relevant discussions

Manage media lists, press tracking, reporting and measurement, including earned media performance, sentiment and message pull‑through in partnership with agency teams

Who you are

Demonstrates strong accountability, ownership and urgency in a fast‑paced environment

Strong strategic thinking and project management skills with the ability to manage multiple priorities and complex workstreams simultaneously

Highly detail‑oriented and organized with strong operational rigor and follow‑through

Deep understanding of the fashion, retail and cultural landscape and the role earned media plays in driving brand relevance and business impact

Self‑starter with a high level of initiative, sound judgment and proactive problem‑solving abilities

Excellent written, verbal and interpersonal communication skills with strong storytelling instincts

Creates with Audacity: Brings creative and innovative thinking to storytelling opportunities, media strategy and cross‑functional problem solving

Strong collaboration skills with the ability to partner effectively across PR, marketing, creative, merchandising and external agency teams

Bachelor’s Degree in Communications, Public Relations, Marketing or related field preferred; PR agency experience strongly preferred

4‑6 years of relevant public relations, communications or brand marketing experience preferred

Excellent computer skills including Airtable, Microsoft Office Suite with advanced PowerPoint and Excel capabilities; familiarity with AI tools and emerging communications technologies preferred

Salary Range: $97,700.00 - $127,000.00. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap

Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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