Head of Section Brand Experience (m/w/d)

Head of Section Brand Experience (m/w/d)
Purpose of the Job
Partner at all levels of the organization to develop, implement, and execute an organization-wide marketing strategy that increases market share, revenues, and profiles.

Role Summary
Bring Hyundai’s brand to life across Europe! As

Head of Section Brand Experience (m/w/d)

you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.

We want you to:

Develop Hyundai’s European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives

Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe

Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events

Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery

Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints

Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives

Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectivenessLeverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities

Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies

Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact

Ensure effective governance, risk management, and operational excellence across high-visibility activations and events

About you:

Master’s degree in Marketing, Brand Management, Communications, or a related field

Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background

10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines

Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations

Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation

Proven leadership experience managing multidisciplinary and cross-functional teams

Strong track record delivering large-scale experiential projects in complex, multi-market environments

Experience within the automotive industry or similarly complex consumer-facing sectors is preferred

Strong understanding of brand identity systems and their translation into physical and digital environments

Experience managing agencies, external partners, and significant marketing budgets

Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies

Excellent stakeholder management, communication, and influencing skills in international environments

Fluent in English; additional European languages are advantageous

Rewards and Benefits

A competitive salary and benefits package

Flexible working hours and a hybrid working policy

Continued learning and professional development

Car sharing and lease mobility program

Complimentary daily lunch at our canteen and subsidized breakfast options

Complimentary fitness facility and the opportunity to join various sporting clubs

Highly international working environment

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