Public Relations Manager - EPR

Summary

The Public Relations Manager develops and executes PR strategies to strengthen brand visibility and reputation across North America. This role manages media relations, oversees press communications, and supports corporate initiatives aligned with global objectives. The manager will collaborate with cross-functional teams on product launches and events while handling crisis communications to ensure consistent messaging.
Responsibilities

Develop and implement PR campaigns for North America in line with global brand strategy
Build and maintain strong relationships with media, influencers, and key stakeholders
Oversee creation and distribution of press releases, media kits, and editorial content
Monitor media coverage and prepare performance reports
Collaborate with internal teams on product launches, events, and brand storytelling
Manage crisis communications and ensure consistent brand messaging
Requirements

Bachelor's degree in Communications, Public Relations, or related field
Minimum 5 years of PR experience, preferably in luxury fashion
Strong media network and excellent writing skills
Proven ability to manage multiple projects and deadlines
Proficiency in MS Office; familiarity with media monitoring tools is a plus
Ability to travel and work flexible hours as needed

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