Marketing Campaign Enablement Manager

How you’ll make an impact

The Manager, Marketing Campaign Enablement will lead the team responsible for building QA and deploying all owned‑channel campaigns across email, SMS, push, and in‑app. This role owns the execution engine behind Customer Communications—ensuring campaigns launch accurately, on time, and at scale. This leader sits at the center of Marketing, IT, and Data, driving execution excellence while partnering closely with technical teams on more complex platform and integration work.
Responsibilities

Campaign Operations & Execution Leadership (50%):

Own end‑to‑end execution of all customer communications across owned channels (email, SMS, push, in‑app).
Lead and manage a team of campaign development specialists responsible for campaign builds, QA, and deployment.
Ensure campaigns are executed with precision, speed, and consistency across platforms such as Attentive.
Establish and enforce QA standards across targeting, personalization, links, creative, and data inputs.
Act as the final checkpoint for campaign readiness and release.

Process, Enablement & Scaling (30%):

Define and implement standardized build processes, QA frameworks, and deployment workflows.
Identify opportunities to improve speed‑to‑market and reduce execution risk.
Create reusable templates, modular build approaches, and documentation to scale execution efficiently.

Enable Campaign and Lifecycle teams by translating strategy into executable campaign requirements.
Drive operational discipline across intake, prioritization, and release management.
Platform Ownership & Product Management (20%):

Own the MarTech platforms that support customer communications ensuring stability, scalability, and performance.
Manage the product roadmap, prioritizing enhancements, optimizations, and technical improvements based on business needs and execution impact.
Translate marketing requirements into clear technical specifications and oversee delivery of enhancements.
Continuously evaluate platform health, reliability, and performance, proactively identifying opportunities for improvement.
Partner closely with Customer Communications to translate campaign and lifecycle needs into scalable, repeatable platform capabilities.
Work with IT and Data teams to manage integrations, data flows, identity resolution, and platform dependencies.
Serve as a key liaison with external technology vendors, driving accountability, roadmap alignment, and issue resolution.
Help establish and reinforce best practices for platform usage, documentation, and operational governance.

Qualifications

5+ years of experience in campaign operations, marketing operations, or CRM execution roles.
Hands‑on experience executing campaigns in enterprise ESPs (Attentive strongly preferred).
Demonstrated experience managing campaign build, QA, and deployment processes at scale.
Strong understanding of owned channels: email, SMS, push notifications, and in‑app messaging.
Experience managing and developing junior team members.
Exceptional attention to detail and operational rigor, and the ability to manage multiple workstreams simultaneously.
Ability to translate complex technical concepts into clear, actionable guidance for non‑technical partners.
Strong communication and stakeholder management skills, with confidence operating in cross‑functional forums.
Experience working closely with IT or MarTech teams on platform enhancements.
Familiarity with data flows, segmentation logic, and customer data platforms.
Retail or eCommerce experience preferred.
Equal Employment Opportunity

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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