Mediabistro logo
job logo

Product Manager

Initial Therapeutics, Inc. · Fort Lauderdale, FL, USA ·

Pay:
80.000 - 100.000
Job type:
Full Time

PLEASE NOTE THAT THIS IS AN ONSITE ROLE LOCATED IN FORT LAUDERDALE - NO RELOCATION

Company Overview
BioStem Technologies is a leading medical technology company focused on advanced wound care and regenerative medicine. We develop and commercialize placental tissue allografts, cutting‑edge wound care products, and surgical solutions aimed at improving patient outcomes.

Essential Duties & Responsibilities
The ideal candidate will be an effective collaborator and motivator who can independently lead project teams to develop and implement strategic upstream and downstream marketing initiatives for our portfolio of Placental Tissue products in the Advanced Wound Care market segment. This individual must have extensive commercial experience in sales and/or marketing, thrive in a fast‑paced environment and be able to track multiple ongoing projects and responsibilities simultaneously.

This position reports to the Vice President, Marketing. Primary responsibilities are:

Lead implementation of all strategic marketing initiatives for the Advanced Wound Care portfolio of products

Establish a highly differentiated portfolio of products with brands that contain clear brand identity/presence, positioning and value propositions

Develop and implement creative & impactful marketing campaigns for all brands in the portfolio that engage customers and differentiate from competitive products in the target market

Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio to support successful market penetration and share gain

Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns

Lead execution of all product development, market research and pricing tactics

Develop and implement innovative ways to connect with target audiences (social media, etc.) & increase brand awareness and reach across multiple platforms

Direct analytical data gathering and marketing/consumer testing of both current and future commercialization tactics

Attend conferences, meetings, conventions, in order to stay current on market trends and new research

Create and adhere to marketing budgets

Qualifications

Education: Bachelor's degree in marketing, communications, business administration or scientific discipline; MBA preferred

Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title

3-5 years of portfolio brand management that included annual business planning development

1-3 years of sales experience preferred

Extensive experience/knowledge in marketing products to Surgeons for use in the OR

Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR

Experience in new product development (market research, business case development, etc.)

Personally responsible for launching 3-5 products during his/her career

Proven dynamic leadership and project management skills

Strategic, innovative and creative personality with strong business acumen

A passion for working in and managing a fast‑paced, collaborative environment

Adept multi‑tasker with ability to quickly prioritize and effectively delegate tasks

Ability to travel up to 20% overnight

Benefits
In addition to competitive compensation, we offer a comprehensive benefits package including:

Opportunities for professional growth and development

A dynamic and supportive work environment

401K plan with employer match

Major medical insurance

Company paid dental and vision insurance

Company paid holidays and paid time off

Employee recognition programs and events

BioStem Technologies Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#J-18808-Ljbffr