Commercial Marketing Manager of Member Experience. Job in Minneapolis LilyLifest

Commercial Marketing Manager Of Member Experience
Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

Medica's Commercial Marketing Manager of Member Experience is a strategic, collaborative marketing leader responsible for driving open enrollment awareness, retention, and year-round member engagement for commercial health plans. This role leads the planning, development, and execution of integrated marketing campaigns that support open enrollment, adoption, and ongoing member satisfaction.

Working closely with product, sales, compliance, marketing operations, and digital teams, this manager ensures all marketing initiatives are aligned with business goals and adhere to regulatory requirements. The ideal candidate combines strong strategic thinking with hands‑on executional expertise across digital and traditional channels. Performs other duties as assigned.

Key Responsibilities

Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period

Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials

Manage timelines, deliverables, and cross‑functional alignment to ensure seamless campaign rollout

Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey

Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)

Monitor and optimize campaign performance to continually improve engagement and retention outcomes

Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards

Serve as the marketing lead within cross‑functional working groups for open enrollment readiness and member experience initiatives

Manage external agencies, vendors, and creative partners as needed

Craft and deploy compelling, compliant messaging across multiple channels‑including email, web, social media, direct mail, SMS (where applicable), and print

Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency

Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup

Track, analyze, and report on campaign performance metrics across acquisition and retention programs

Use insights to refine strategies, messaging, segmentation, and media mix

Ensure continuous improvement through A/B testing, user feedback, and channel best practices

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry

Proven experience designing and executing integrated marketing campaigns

Strong writing, editing, and messaging skills across digital and print formats

Ability to manage multiple projects in a fast‑paced, deadline‑driven environment

Demonstrated experience collaborating with cross‑functional partners

Understanding of compliance considerations related to commercial health plan marketing

Preferred Qualifications

Experience leading open enrollment or acquisition campaigns in the health insurance industry

Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools

Skill in segmentation, personalization, and member journey mapping

Strong analytical skills with experience interpreting marketing data and driving optimization

This position is an Office role, which requires an employee to work onsite, on average, 3 days per week. We are open to candidates located near one of the following office locations: Minnetonka, MN, Madison, WI, Omaha, NE, and St. Louis, MO.

The full salary grade for this position is $88,800 - $152,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $88,800 - $133,245. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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