Associate Director, Marketing

Responsibilities

Lead foundational U.S. customer strategy and planning for launch; segment customers via primary/secondary research; collaborate with Agency of Record (AOR) on branded/creative campaigns.
Lead omnichannel execution via Customer Agile Teams (CAT) and align cross-functional stakeholders.
Develop/track KPIs; support OPDP submission planning/execution.
Optimize customer experience roadmap; manage brand/marketing model alignment.
Support learning plans for stakeholders.
Manage HCP/HCC and strategy budgets/planning; collaborate across Immunology CATs.
Patient Support: define PSP vision/goals/KPIs (access, reimbursement, adherence, education, transitions of care); implement programs (vendor selection, SOPs, budgeting, launch readiness); run day-to-day operations and case management; serve as liaison across internal teams/partners; manage relationships (specialty pharmacies, infusion centers, provider networks, advocacy groups); ensure compliance with laws/codes/policies.
Requirements

Bachelor’s (BA/BS); MBA or equivalent preferred.
5+ years healthcare industry experience; 3+ years strategic marketing/brand management.
Growth mindset, collaboration, business agility; strategic/analytical problem solving.
Ability to leverage data/customer/market insights.
Strong written/verbal communication; leadership and influencing without authority.
Understanding of omnichannel (digital
on-digital); integrity/ethics.
Preferred Skills

US commercial/regulatory requirements; Immunology market knowledge; agency/vendor management; Jira/Mural.
Requisition ID: P-100933

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