Lifecycle Marketing Manager

Job Title:

Lifecycle Marketing Manager

Department:

Integrated Marketing

Reports to:

Senior Director, Integrated Marketing

Salary Range:

$110,000 - $125,000

Work Schedule:

Monday - Thursday in office, Friday WFH

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.

Summary
Xponential Fitness is seeking a strategic and data‑driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value.

The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.

Key Responsibilities
Lifecycle Strategy & Campaign Management

Develop and execute multi‑channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys

Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win‑back, and referral initiatives

Create customer segmentation strategies based on behavioral, demographic, and engagement data

Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each

CRM & Automation

Own day‑to‑day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)

Collaborate with Martech team to build new templates, customer segments and flows

Build and optimize automated workflows, triggered campaigns, and dynamic personalization

Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality

Ensure campaigns are properly QA’d, tested, and deployed on schedule

Performance Optimization & Analytics

Monitor and report on key lifecycle KPIs including open rates, click‑through rates, conversions, retention, churn, and revenue impact

Conduct A/B testing on subject lines, messaging, creative, offers, and send timing

Use customer insights and performance data to continuously improve engagement and campaign effectiveness

Deliver actionable reporting and recommendations to senior leadership and brand stakeholders

Cross‑Functional Collaboration

Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives

Collaborate with creative teams on email design, copy, and asset development

Work closely with franchise support teams to ensure lifecycle campaigns support local studio success

Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro‑sites

Compensation & Benefits

Competitive Salary ($110,000 - $125,000) depending on experience

Comprehensive medical, dental and vision benefits

Opportunities for additional bonuses

401(k) plan with 4% company match

Complimentary corporate memberships to XPLUS and XPASS

Discounts up to 30% on retail brand merchandise

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field

4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing

Experience managing multi‑brand or franchise marketing environments preferred

Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar

Experience with mobile push notification campaigns and customer journey orchestration

Strong analytical mindset with proficiency in reporting and campaign performance analysis

Familiarity with customer segmentation, personalization strategies, and testing methodologies

Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously

Strong written communication and copy‑editing skills

Preferred Qualifications

Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred

Understanding of customer retention and membership‑based business models

Familiarity with app engagement and omni‑channel customer experiences

Experience working with franchisees or distributed marketing systems

What Success Looks Like

Increased lead‑to‑member conversion across all brands

Improved member retention and reduced churn

Higher engagement rates across email and push channels

Strong collaboration across corporate and franchise stakeholders

Regular reporting of all assigned KPI’s

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

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