Digital Copywriter

Digital Copywriter
The Digital Copywriter develops clear, compelling, and audience‑focused content that supports the university’s marketing and recruitment goals across digital channels. This role involves writing and optimizing copy for high-visibility webpages (including landing pages, program pages, and top‑level university and college sites), creating targeted messaging for digital campaigns and recruitment emails, and contributing limited print copywriting to support integrated marketing efforts.

Job Duties

Execute the strategic direction for digital content on high-level institutional and college webpages, recruitment email flows, and paid media; ensure alignment with brand voice, UX best practices, and conversion goals.

Contribute to print copywriting to support integrated marketing efforts.

Perform other duties that support the department or the institution.

Required Qualifications

Bachelor’s degree in communications, marketing, digital media, or a related field.

1–2 years of experience writing for a reputable brand.

Preferred Qualifications

Prior experience in higher education or a similarly structured organization is preferred.

Knowledge of SEO best practices to optimize content and assess website performance.

EEO Statement
The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity.

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