Social Ads Specialist Job at Leadtech in New York

Social Ads Marketing Specialist

We are looking for a self-motivated social ads marketing specialist who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in web traffic is a must. Overall, the individual will be an active part of the marketing team, focused on developing strategies focused 100% on performance.
LeadTech is an international company founded in 2007. Our core function is to create, develop, and launch ideas engineered internally which finally become different online business verticals.
You will be part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on a daily basis.
If you have a creative and innovative mind, LeadTech is looking for you!
Main Tasks
Create a paid social media acquisition strategy for web projects:
Own and develop a social media advertising plan including photo and video content.
Ensure campaign goals and deadlines are being fulfilled to the highest standard.
Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn.
Identify new channels where there is opportunity to grow and expand the brand.
Ability to monitor other players, trends in social media, and translate insights into strategic opportunities.
Asset creation and adaptations for social campaigns ensuring they meet platform specs.
Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets.
Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns.
Optimize copy for paid social ads campaigns.
Collaborate with other marketing specialists to maximize apps visibility.
Perform periodical competitor analysis.
Retargeting/Remarketing:
Define retargeting/remarketing strategies.
Target audiences for each purpose.
Implement retargeting/remarketing campaigns.
Management and optimization of remarketing campaigns.
Reporting:
Compiling performance reports.
Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV, and Social Media KPIs.