Segment Marketing Manager Sr

Job Summary

The Segment Marketing Manager Sr is an expert level individual contributor responsible for developing and executing the marketing strategy that supports assigned business(es). This role owns the vertical marketing strategy, content, and banker enablement for the assigned business(es), ensuring that every banker goes to market with a consistent, credible, and compelling Flagstar story that builds trust and advances client relationships before a conversation ever begins. This is a high-ownership, high-craft role. The Segment Marketing Manager operates at the intersection of strategy and execution, developing the programs, content, and materials that make marketing a genuine growth partner to the business. The right candidate brings deep experience in B2B or B2C or financial services marketing, exceptional content and storytelling instincts, and the ability to build industry‑best pitchbooks and client‑facing materials that reflect the sophistication the business’s audience demands.
Job Responsibilities

Marketing Strategy and Business Line Partnership

Define and own the marketing strategy for the assigned business(es), translating business line priorities into a coordinated set of programs, content, and market activations.
Serve as the primary marketing partner to business line leadership, managing intake, communication, and strategic alignment on marketing priorities.
Develop go‑to‑market approaches that leverage Flagstar’s brand assets, thought leadership, and market positioning to build credibility in priority markets and verticals.
Partner with the Head of assigned segment Marketing to ensure divisional marketing strategy is aligned with enterprise brand standards and the broader marketing operating model.
Participate in business line reviews, leadership meetings, and field updates, representing marketing and communicating program status, upcoming activations, and results.
Pitchbook and Content Development

Own the development of industry‑best pitchbooks, sales materials, and client‑facing content that reflect the sophistication, credibility, and visual quality the business’s audience demands.
Build and maintain a library of pitchbooks, one‑pagers, market commentary, and presentation materials that bankers can deploy consistently and confidently across client conversations.
Establish the content standard for materials, ensuring every asset is strategically grounded, on‑brand, and produced to the level of quality that builds institutional credibility.
Partner with Creative and Content teams to produce materials that meet the bar, determining what is built internally and what requires specialized external production support.
Continuously refresh and update materials to reflect current market conditions, product developments, competitive dynamics, and business priorities.
Banker Enablement

Develop the tools, programs, and resources that allow bankers to go to market with a consistent, credible, and well‑supported Flagstar story.
Identify gaps in banker enablement by maintaining close relationships with relationship managers, team leaders, and business line partners, and translating field intelligence into content and program priorities.
Ensure bankers have the market presence, thought leadership, and materials they need to build relationships and advance pipeline across all relevant verticals and client segments.
Partner with the Brand Director to ensure banker enablement content is aligned with the enterprise brand narrative and thought leadership strategy.
Performance Measurement and Cross-Functional Collaboration

Track and report on marketing program performance, including content utilization, event engagement, banker adoption, and pipeline influence.
Partner with Analytics to ensure program data is captured and connected to business outcomes.
Collaborate with Creative, Content, Brand, and Field Marketing teams to ensure all marketing activity is coordinated, on‑brand, and executed with consistency.
Partner with Legal and Compliance to ensure all materials and programs meet regulatory requirements without sacrificing sophistication or impact.
Use independent judgement and discretion to make decisions and analyze and resolve problems.
Additional Accountabilities

Performs special projects, and additional duties and responsibilities as required; consistently adheres to regulatory and compliance policies and standards linked to the job and completes required compliance trainings. Accountable to maintain compliance with applicable federal, state, and local laws and regulations.
Job Requirements

Required Qualifications

Undergraduate degree (four years or equivalent) in business, marketing, or a related field.
10+ years of progressive experience in B2B/B2C marketing, financial services marketing, or a closely related discipline.
Demonstrated experience developing industry‑best pitchbooks, sales presentations, and client‑facing content for sophisticated commercial or institutional audiences.
Strong content strategy and storytelling instincts, with the ability to translate complex financial topics and business line priorities into compelling, credible narratives.
Proven ability to operate as a strategic marketing partner to senior business line leadership, managing priorities, expectations, and deliverables with professionalism and discipline.
Experience developing and executing marketing programs in a relationship‑driven, complex sales environment.
Financial services experience required; posting segment experience strongly preferred.
Preferred Qualifications

Master’s degree (or postgraduate equivalent).
Direct experience supporting relationship managers or bankers with pitchbook development, market commentary, and client engagement materials at a regional or national bank.
Familiarity with B2B/B2C content marketing, thought leadership strategy, and executive communications.
Experience working in a matrixed marketing organization with shared creative and brand resources.
Strong visual storytelling sensibility, with the ability to direct creative production and hold external partners to a high quality standard.
Experience measuring marketing impact in a long‑cycle, relationship‑driven business, including pipeline influence and banker utilization metrics.
Job Competencies

Deep B2B marketing expertise, with the ability to develop strategy, content, and programs that build credibility and advance relationships in a sophisticated commercial and private banking environment.
Exceptional content and storytelling instincts, with the ability to develop industry‑best pitchbooks and client‑facing materials that reflect the quality and sophistication the audience demands.
Strong business line partnership skills, building trusted relationships with bankers and business line leaders and translating their priorities into effective marketing support.
High bar for creative quality, with the ability to direct production, evaluate output critically, and hold internal and external partners accountable to the required standard.
Strong executional discipline, managing multiple content and program workstreams simultaneously without sacrificing quality or strategic coherence.
Effective written communication skills, writing clearly and compellingly across a range of formats.
Data‑informed marketing approach, using program performance, banker feedback, and market intelligence to continuously refine content and program strategy.
Ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross‑functional insights.
Supports a positive work culture and productive environment, displaying importance of effective relationships with customers and stakeholders.
Benefits

Medical, dental, vision, life, and disability insurance
Comprehensive leave program
Other benefits detailed in benefits information
Pay Range

$114,117.25 - $188,921.00
Travel

Less than 10%.
Physical Demands

No unusual physical exertion is involved.
Equal Opportunity

Flagstar is an Equal Opportunity Employer.

We are committed to providing clear and accurate compensation information in accordance with applicable laws.

#J-18808-Ljbffr