Associate Director of Retail Marketing

Job Title: Associate Director of Retail Marketing
Location: Moosic, PA
The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role will drive strategy development and tactical execution within retail to meet customer needs and internal objectives.
Main Responsibilities

Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation.
Partner with cross‑functional teams in franchise‑related planning and budgeting efforts to identify growth opportunities and ensure end‑to‑end execution.
Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns.
Champion retail segment‑level strategy pull‑through to drive uptake in top targeted accounts to deliver VaxServe P&L.
Act as field integration lead with the Retail sales team to ensure strategic pull‑through, provide support, identify education needs, and uncover opportunities.
Demonstrate deep knowledge of the retail vaccine market and trends to form long‑term strategies and solutions.
Oversee management of the Agency of Record and other vendor partners.
Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
Lead the development, creation, and implementation of branded and unbranded promotional materials.
Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials.
Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi and VaxServe corporate compliance.
Develop and manage promotional budget and monitor the productivity of all promotional programs.
Lead cross‑functional retail strategy meetings including brand marketing, market research, market access, legal, regulatory, and other functions.
Support annual conference planning for retail and work cross‑functionally with all attendees including preparation of all related promotional materials and presentations.
Minimum Qualifications

Bachelor’s degree.
5 years of pharmaceutical, healthcare, or vaccine marketing and/or sales experience.
Strategic thinker with demonstrated presentation development and excellent interpersonal, verbal, and written communication skills.
Detail‑oriented self‑starter capable of owning initiatives from beginning to end.
Preferred Qualifications

Master’s degree (MBA or related field).
Proven ability to lead, influence, and drive results across matrixed organizations without direct authority.
Experience managing creative agencies and third‑party vendors to deliver exceptional results.
High level of personal and professional integrity with a strong work ethic in a fast paced environment.
Must demonstrate knowledge of the US legal‑regulatory environment affecting appropriate promotional activities.
Proven ability to navigate promotional materials through legal, regulatory, and medical review processes.
Vaccine and marketing experience with Retail Pharmacy is preferred.
Ability to travel ~25‑30%.
Benefits

Competitive salary range: $148,500.00 – $214,500.00.
Comprehensive health and wellness benefits, including prevention and wellness programs.
At least 14 weeks gender‑neutral parental leave.
Access to AI‑driven research, smart manufacturing, and mRNA platform initiatives.
Professional development opportunities such as mentoring, international mobility programs and growth across four continents.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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