Lead Product Marketing Manager

Lead Product Marketing Manager

We are hiring for a Lead Product Marketing Manager to own how Abacum's product capabilities are translated into clear, compelling stories that drive adoption, conversion, and sales effectiveness.
This role focuses on product-led content, launches, demos, and enablement for core platform areas, including our portfolio of AI solutions. You will work closely with Product, Sales, and Marketing to ensure our product narrative is clearly conveyed across the website, launches, events, and customer-facing experiences.
This is a hands-on individual contributor role for someone who thrives at the intersection of product understanding, storytelling, and execution.
What You'll Do

Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets

Lead launches for product releases, including messaging, launch kits, content creation and internal enablement

Own product demos and tours, including evolving the current interactive demo experience into tighter, story-driven formats

Partner with Sales and Solutions on demo scripts, product framing, and live demo narratives

Support webinars, Summit, and events with product positioning and demo content

Collaborate closely with Product to understand roadmap, priorities, and customer value

Contribute to product-facing customer communications, including release messaging and product newsletters

Ensure product messaging is consistent, credible, and differentiated across all touchpoints

What We're Looking For

Extensive experience in product marketing, product-led content, or enablement

Strong instinct for narrative clarity and buyer relevance

Experience owning product launches, demos, or sales enablement assets

Comfort working directly with Product, Sales, and senior stakeholders

Ability to operate independently with aggressive execution focus

Experience in B2B SaaS - specifically with products for the Office of the CFO; direct finance or FP&A experience is a plus

Benefits
Competitive compensation including equity package

Competitive vacation policy

Medical Insurance

L&D budget

Access to Meditopia (wellbeing platform)

Language courses (English / Spanish)

Our Values
Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.
Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.
Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.