Remote Area Director of Marketing - Social Clubs

Area Director Of Marketing

We are seeking a highly creative, strategic, and execution-oriented Area Director of Marketing to lead brand storytelling, member engagement, cultural programming, and demand generation for a modern social club across multiple markets.
This role is focused on building awareness, deepening member connection, and positioning the club as a defining social and cultural destination within the local market. It is accountable for driving measurable membership growth, retention and revenue performance across multiple club locations while ensuring brand consistency. The ideal candidate is equal parts brand strategist, community builder, and marketing operator; capable of translating the club's identity into compelling experiences, partnerships, communications, and commercial results.
Reporting into the local General Managers, with a dotted line into SHG corporate Marketing, this role partners closely with club operations, food & beverage leadership, membership teams, and external creative and PR partners to drive relevance, engagement, retention, and revenue through experiential marketing and community-driven storytelling.
Success in this role will be measured through topline revenue growth and profit expansion driven by a broader and more engaged membership base, new member acquisition, increased member lifetime value, improved retention and reduced churn, higher F&B utilization and spend, growth in private events and programming revenue, stronger member participation, increased digital engagement, and overall brand awareness within each market.
Key Responsibilities

Brand Narrative & Positioning
Membership Growth & Community Engagement
Demand Generation & Revenue Strategy
Content, CRM & Digital Marketing
Programming, Activations & Events
Public Relations & Communications
Measurement & Reporting
Qualifications & Capabilities

Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or related field.
8–10+ years of experience in marketing, brand strategy, PR, experiential marketing, or membership-driven businesses.
Strong background in storytelling, events, partnerships, and community engagement.
Experience within hospitality, membership, lifestyle, luxury, private clubs, or cultural brands preferred.
Experience in CRM strategy, lifecycle marketing, performance marketing, segmentation preferred.
Exceptional communication, writing, and organizational skills.
Ability to operate strategically while remaining highly hands-on and execution focused.
Collaborative mindset with experience managing agencies, freelancers, and creative partners.
Strong appreciation for hospitality, culture, design, and relationship-driven brands.
Experience leading agencies and cross-functional teams with strong balance of strategic leadership and hands-on execution.