Associate Brand Manager

About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether online, in‑person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role
The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences. You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events.

Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy.

Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them.

Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors.

Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions.

Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis.

Support the Brand Management team with several administrative and operational responsibilities and daily operations.

Support Digital Manga projects, such as communicating with publishers and working with the GTM team.

As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing. We are considering applicants for the location of Los Angeles, CA.

About You

2+ years of professional work experience.

1+ years of partnership management and cross‑departmental experience.

Experience working in the IP and licensing industry.

Experience working in marketing or supporting marketing teams.

Experience managing projects from end to end.

Experience working with global partners, including understanding Japanese business culture.

Experience optimizing workflows.

Some Japanese (reading/writing/speaking) experience communicating with Japanese partners.

Willing to travel to support events 2-3x a year.

Excited about Japanese anime and pop culture.

Bachelor's degree.

About the Team
The Brand Management team is instrumental in ensuring the growth and engagement of our streaming platforms and other omnichannels. These platforms must appeal to licensors and their representatives, maintain credibility with our audiences, and set industry standards. The close collaboration with creators and licensors in Japan allows us to cater to a world‑class anime experience. This collaboration, combined with the efforts of our global teams in marketing, communications, content, business development, and product management, enables us to provide this experience for our global anime fans.

Benefits

Compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies.

Generous medical, dental, vision, STD, LTD, and life insurance.

Health Savings Account (HSA) program.

Health care and dependent care Flexible Spending Account (FSA).

401(k) plan with employer match.

Employer paid commuter benefit.

Support program for new parents.

Pet insurance; some offices are pet friendly.

Pay Range
Pay Transparency – Los Angeles, CA: $71,800 – $89,700 USD.

Values

Courage – we believe that when we overcome fear, we enable our best selves.

Curiosity – we are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen – we have a growth mindset committed to constant forward progress.

Service – we serve our community with humility, enabling joy and belonging for others.

Diversity, Equity & Inclusion
We are an equal‑opportunity employer and value diversity. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#J-18808-Ljbffr