Field Marketing Manager

Saatchi Field Manager

At Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
This position in the field SEM account management group consists of executing daily tasks in collaboration with agency teams to help fulfill Synergize Cross-Tier search responsibilities on the client's business. The role centers externally on servicing retail automotive clients, including work with individual dealerships and regional sales corporate associates for assigned territory. This Field Manager function includes internal tasks in support of account counterpart, the execution team, the Sr. Field Marketing Manager and the Director of Field Operations as well as overseeing any workflow delegated to be carried out on behalf of the client. This role also includes frequent collaboration with internal execution teams, Saatchi & Saatchi account and media team as well as other Account Field Teams in other S&S offices by both telecommunication and onsite visits.
Responsibilities include overseeing assigned paid search strategy, dashboard reporting, budget coordination, meeting planning coordination, creative alignment support, and/or production activities carried out by the agency on behalf of the client. Review and manage the performance of client SEM programs and plans. Schedule and execute both in-person and online meetings with day-to-day client contacts and their teams. Serve as client liaison to SEM execution team. Work with Saatchi & Saatchi team to understand overall client campaigns and media strategies. Work with regional client on overall monthly and annual business goals and sales plans. Work with Director of Field Operations on presenting overall strategy and performance details to regional client staff. Share and present SEM performance details to internal staff.
Qualifications include automotive dealer and client communication experience highly preferred, understanding and experience with SEM is highly preferred, advertising agency experience is highly preferred, prior experience working with digital advertising is a must, an understanding of integrated communications is required in order to effectively understand the larger account. High degree of professionalism, outgoing, positive personality with a "nothing's impossible" approach to daily tasks, polished & refined, communicator, self-starter, ability to analyze facts and arrive at sound conclusions, exceptional organizational and time-management skills, computer aptitude, thorough knowledge and proficiency in Microsoft Office is a must.
The position will require the Field Marketing Manager to build solid relations with other agency departments to help facilitate efficient day-to-day internal operations. The Field Marketing Manager must possess the capability for analytics of core KPIs and be able to develop and prepare all proper/required reporting on his or her assigned activities. Some degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions. Prior experience in retail and/or the automotive categories is a plus but not required. Knowledge of other integrated communications is also a plus. The Field Marketing Manager will be responsible for the overall success of the SEM program, develop an understanding of the overall strategy, tactics and goals of SEM program, become an internal and external ambassador for overall program effectiveness, success and performance. The Field Marketing Manager will be required to travel to their client's market, executing meetings and maintaining regular contact with key client personnel.
Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $60,800.00 - USD $80,000.00/Annually.