Interim Head of SEO & AI Discoverability

Interim Head of SEO & AI Discoverability - 6 Month Contract
Role Coverage: ASAP – December (with overlap for handover)

Reporting Into: Global Head of Paid Media & SEO at our Customers HQ

Compensation & Work Arrangement: This is a 6 month contract role paid at an hourly rate of $150-$170 based in NYC. The role requires being onsite 4x a week with Fridays being remote.

Role Overview: This is a Director‑level interim leadership role, intended for a leader with strong experience in search, digital marketing, and preferably financial services. The role exists to maintain momentum and ensure continuity across Search, SEO, GEO, LLM visibility, and AI‑powered discoverability during the Global Head of Search's maternity leave.

The role will operate in close partnership with the Global Head of Paid Media and a SteerCo of cross‑functional partners across Digital & Content as well as partnerships with Marketing, Analytics, Engineering, and external vendors. This individual is not expected to operate independently or rebuild strategy, but to steward, advance, and execute work already underway.

Role Summary

Maintain momentum on Search, LLM visibility, and AI‑powered discoverability across AMRS and global markets, while providing consistent team leadership and clear executive‑level communication. Ensure priorities remain aligned, execution continues smoothly, and senior stakeholders have confidence in direction and progress.

Key Responsibilities:

Executive Communication & Global SME Responsibilities

Ensure strong executive alignment, continuity of leadership, and authoritative guidance on Search and LLM visibility

Executive & Senior Stakeholder Engagement

Serve as the primary point of contact for Search, SEO, GEO, and LLM visibility for senior leadership

Communicate regularly with the Global CMO, providing:
Clear updates on performance, risks, and opportunities

High‑level insights on how Search and LLM discovery are evolving

Concise narratives that translate complex data into business impact

Engage with senior stakeholders across Marketing, Digital, Analytics, Content, and Engineering to:
Align priorities

Socialize progress

Escalate issues when needed

Global Subject Matter Expert (SME) – SEO & LLM Search

Act as the global SME for SEO, GEO, and LLM‑driven search and discovery

Provide authoritative guidance on:
Search strategy and best practices

LLM visibility and AI‑ready content structures

Technical readiness for search and generative AI platforms

Ensure consistency in how Search and LLM visibility are understood and applied across:
AMRS

Global teams (EMEA, APAC, Aladdin as needed)

Represent the Search & LLM visibility function confidently in executive forums, working sessions, and leadership discussions

Run Search & LLM Visibility Operations (Daily / Weekly)

Own day‑to‑day SEO, GEO, and LLM visibility workflows across AMRS, EMEA, APAC and partnering close with our Aladdin business

Work with AMRS Associate to turn insights into clear, prioritized recommendations for:
Content updates

New page creation

Evangelizing Conductor among AMRS stakeholders

Advise on dashboard creation for key campaigns

Be the Point Person for Key Stakeholders

Act as the primary search + LLM visibility contact for BlackRock

Join recurring meetings to:
Provide updates

Answer questions

Flag risks or blockers early

Manage Priority Content & Topic Workstreams

Oversee priority topic areas already in motion (e.g. crypto, income, dividends, investing basics)

Review content briefs and page templates (page groups, keywords, topics)

Ensure content is:
Search‑intent aligned

LLM‑readable

Structurally sound (headings, schema, internal linking)

Maintain Technical Readiness for SEO & LLMs

Partner with the technical SEO/GEO lead and Digital teams to:
Monitor crawlability and indexing

Ensure schema and metadata templates are applied correctly

Flag AI/LLM blockers (JS rendering, hidden content, component issues) and work to prioritize issues with components on high traffic sites

Track progress on:
AEM technical improvements

Schema rollouts

Log file or bot access initiatives (where applicable)

Oversee Reporting & Executive Readouts

Own reporting cadence , including:
Search performance

LLM visibility trends

Topic coverage and competitive gaps

Contribute to or maintain Executive Scorecard inputs

Translate data into:
Simple narratives

Clear wins

Clear "here's what we're doing next" guidance

Coordinate with External Partners & Vendors

Serve as day‑to‑day contact for:
Conductor

Gain

Ensure:
Deliverables stay on track

Questions are answered quickly

Insights are actioned internally

Keep AI & LLM Education Moving (Lightweight)

Reinforce existing best practices for:
LLM‑ready writing

Prompt‑informed content creation

AI‑assisted workflows

Answer questions from teams who are starting to apply these practices

Escalate more complex decisions rather than reinventing them

Managing Direct Reports & Team Leadership

Goal: Ensure continuity, clarity, and momentum across the Search & LLM Visibility team during maternity leave.

Day‑to‑Day People Management

Act as day‑to‑day manager for direct reports (e.g., AMRS SEO/GEO Lead, Global Technical SEO/GEO Lead)

Hold regular 1:1s to:
Prioritize work

Remove blockers

Ensure alignment to agreed goals and timelines

Provide clear direction on what matters most week to week (no re‑prioritization whiplash)

Workstream Coordination & Ownership

Translate broader goals into clear, actionable tasks for each direct report

Ensure strong handoffs between:
Activation (content, campaigns, insights)

Technical readiness (crawlability, schema, AEM improvements)

Maintain visibility into:
What's in progress

What's at risk

What needs escalation

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