Vice President, Marketing

JOB TITLE: Vice President, Marketing
LOCATION: Boston, MA

PREPARED: June 8, 2026

JOB SUMMARY:
The Vice President (VP) of Marketing will drive commercial strategy and promotion of AVEO’s FOTIVDA (tivozanib) and new product planning preparations for other products in development. The incumbent will provide strategic direction and tactical oversight of marketing programs creating a unique and differentiated approach to campaign execution and brand development.

Will oversee vendors and external marketing agencies selection and RFP process and will be responsible for approving branding, communications and collateral development. Further responsibilities include ownership of the strategic business plans and brand P&L, identifying and analyzing competitive landscape, researching new target market segments, and assisting with conferences and external expert development activities.

PRINCIPAL DUTIES:

Champion and coordinate product commercialization activities across multiple internal groups and external customers and stakeholders for FOTIVDA

Provide leadership in the development and execution of a comprehensive launch plan, consumer strategy, brand building strategy including product positioning, marketing messaging and collaterals, sales and health care professional (HCP) education materials

Optimize omnichannel promotional strategy for FOTIVDA for HCPs ensuring appropriate messaging to support brand positioning

Support New Product Planning initiatives for AVEO’s pipeline agents

Develop near, medium, and long-term strategies to target key customer segments assuring commercial growth through platform expansion

Oversee various aspects of key conferences and educational initiatives, including advisory boards, webinars and virtual meetings, targeted society meetings, key industry conferences, customer meetings, etc.

Oversee management of promotional budgets and vendors by marketing team within company policies

Assist in the business forecasting process by evaluating product demand, trends, and SWAT. Regularly analyze and report on market data market research to better understand brand performance

Collaborate with TLEs and Medical Affairs to gain insights from key external experts (KOLs) and future product users and stakeholders from third party market research and internal stakeholders, to refine marketing strategies and providing voice-of-the-customer and business intelligence to AVEO’s management team

Monitor competitive intelligence and collaborate across all functions to develop plans to proactively position competitors and inform the marketing strategy

Develop reporting procedures for determining effectiveness and ROI of marketing investment, including communication regarding results and presentations to senior leadership

Effectively collaborate with Regulatory, Legal/Compliance, Medical Affairs, Market Access, Quality and all other functional areas, as required, to ensure marketing tools are deployed according to policy

Lead, manage and mentor marketing department employees and promote a cross-functional, collaborative mindset

Other duties and responsibilities as required

REQUIRED QUALIFICATIONS/EXPERIENCE (BASIC QUALIFICATIONS):

Bachelor’s degree (graduate degree preferred)

15+ years of marketing leadership experience in the biotech/pharmaceutical industry. Demonstrated and recent experience in oncology (experience in renal cell carcinoma; GI cancers; oral oncolytics highly preferred)

Track record of successfully launching Oncology and Specialty Disease products in highly competitive categories

Strategic thinking: An understanding of sales and marketing priorities that have maximum impact on decision-makers in the provider base responsible for administering and prescribing

Clear understanding of the patient and treatment journeys

Demonstrated success in product launches in Oncology & Specialty Disease

Experience and success in developing product positioning, brand identity and treatment experience

Novel thinker with a proven track record of developing new marketing and sales opportunities in creative ways. Willing to challenge the status quo and try things differently

Passionate owner of "the message" - one who comfortably communicates with people across levels and across different types of organizations and drives to common points of interest. Able to integrate resources to achieve strategic objectives, build and maintain strong relationships with internal and external stakeholders.

Exceptional planning and organizational skills with the ability to effectively contribute to broader partnership strategies and track multiple ongoing projects simultaneously.

You thrive in a smaller company environment and love the pace of a pre-commercial and early commercial phase biotech

Team Player who can readily pivot between being strategically focused and "rolling up the sleeves" to ensure deliverables are met, frequently within tight time constraints

About AVEO
AVEO is a commercial-stage, oncology-focused biopharmaceutical company committed to delivering medicines that provide a better life for patients with cancer. AVEO currently markets FOTIVDA (tivozanib) in the U.S. for the treatment of adult patients with relapsed or refractory renal cell carcinoma (RCC) following two or more prior systemic therapies. AVEO continues to develop FOTIVDA in immuno-oncology combinations in RCC and other indications, and has several other investigational programs in clinical development. AVEO is committed to creating an environment of diversity, equity and inclusion to diversify representation within the Company.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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