Art Director

Art Director – Visit California

The Art Director will be responsible for creating fresh and engaging content for People Inc.’s Visit California account. This individual will have exceptional team collaboration, creativity, typography, design sense, troubleshooting, and storytelling skills to create compelling and innovative magazine layouts and digital design content.
The Art Director must possess an ability to conceptualize the visual components of a story and execute them from start to finish, including formulating pitches, planning photography and illustration, creating story layouts, and communicating ideas and schedules with management, freelance teams, and story editors. The position will also involve working with the client to develop photo orders and oversee photoshoots, and creating visually dynamic solutions for onset and location photography.
The role includes building the client’s photo library and growing the PITC digital asset management system, researching beautiful and inspiring images for several sections of the magazine and digital tentpoles, and finding existing photos of locations around the world for print and digital.
The position involves intense multi‑tasking and working on projects both short and long term simultaneously. The individual must have experience identifying and hiring appropriate freelance illustrators, stylists, and photographers while adhering to a strict calendar, licensing agreements and releases, and budget. The role also assists with production duties such as schedule tracking within appropriate platforms, process development, and preparing files for pre‑press and press production.
Accountabilities and Expected Results

25% Maintain the high standards and visual integrity of Visit California, including photo planning and research with editors to create inspiring location photography by utilizing strong and decisive art direction skills.
25% Manage, coordinate, organize, and research photos; help manage photo and art budgets; seek new local and regional talent.
25% Apply strong design, typographical sensibilities and graphic/creative problem‑solving abilities for magazine layouts and digital projects.
15% Multitask, meet deadlines and communicate with photographers, editors, art directors, illustrators, photography sources and the PITC Imaging Center.
10% Execute all additional duties as requested by Visit California and possible travel.
Minimum Qualifications

Education: Bachelor’s degree in Graphic Design or related field or equivalent training and/or experience.
Experience: Minimum 5+ years in media design.
Specific knowledge, skills, certifications and abilities: Thorough knowledge of Adobe Creative Suite, Woodwing content management systems, AirTable, Slack, and Google docs.
Strong typography and layout design skills – both formatted and unique feature stories.
Ability to communicate with photo teams, photographers and stylists.
Ability to create innovative photo plans for photo shoots.
Ability to adhere to art team guidelines, brand style guides, and departmental processes.
Ability to work in a team‑oriented environment.
Attention to detail.
Travel required: approximately 10%.
Employment Equity

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please visit https://www.e-verify.gov/employees

#J-18808-Ljbffr