Director of Marketing

Director Of Marketing

OneCloud Corporation is a Charlotte-based telecommunications and technology company committed to delivering innovative connectivity and cloud-based solutions to businesses across the region and beyond. As Director of Marketing, you will serve as the strategic architect of OneCloud's brand presence, market positioning, and revenue-driving marketing initiatives. This role requires a visionary leader who can align marketing strategy with OneCloud's growth objectives — expanding market share in the telecom and SaaS space, elevating brand awareness in the Charlotte metro market and beyond and supporting the sales organization with high-quality demand generation. You will balance strategic leadership with hands-on execution, driving measurable results while building and developing a high-performing marketing team.
Responsibilities
Strategy & Brand Leadership
Develop and execute comprehensive marketing strategies aligned with OneCloud's growth objectives in the telecommunications and technology sectors
Partner with the COO and executive leadership team to define marketing priorities, set annual goals, and align brand messaging with OneCloud's mission and values
Establish and protect OneCloud's brand identity across all channels, ensuring consistent voice, visual standards, and messaging in the Charlotte metro and target markets
Monitor industry trends, emerging technologies, and competitor activities within the telecom and SaaS landscape to maintain OneCloud's competitive positioning
Demand Generation & Customer Acquisition
Oversee the planning and execution of integrated marketing campaigns across digital, email, social media, paid search, and events to drive qualified leads
Lead high-quality content development — including blog posts, whitepapers, case studies, and videos — that positions OneCloud as a thought leader in telecommunications and cloud solutions
Oversee lead generation initiatives, ensuring a consistent pipeline of high-quality opportunities for the OneCloud sales team
Represent OneCloud at industry events, trade shows, conferences, and community initiatives to build brand visibility and strategic partnerships
Team Leadership & Development
Lead, mentor, and develop a team of marketing professionals, including content creators, designers, demand generation specialists, and analysts
Manage team performance, set clear objectives, and foster a culture of accountability, creativity, and continuous professional development
Negotiate and manage relationships with third-party marketing agencies, vendors, and strategic partners
Analytics, Reporting & Technology
Define and track key performance indicators (KPIs) to measure campaign effectiveness, ROI, and overall marketing program success
Provide regular performance reporting and strategic insights to executive leadership
Manage and optimize OneCloud's marketing technology stack, including CRM, email automation, and analytics platforms
Manage the marketing department budget, ensuring expenditures deliver measurable return on investment
Cross-Functional Collaboration
Collaborate closely with Sales, Product, and Customer Success teams to align marketing efforts with business development and retention goals
Partner with HR on employer branding initiatives to support OneCloud's talent acquisition and retention strategy
Foster relationships with industry influencers, media outlets, and community organizations that elevate OneCloud's profile in the market
Requirements
Required Skills
Exceptional verbal and written communication skills with the ability to translate complex technical offerings into compelling market narratives
Strong analytical and strategic thinking skills with a data-driven approach to decision-making
Proven ability to manage multiple priorities in a fast-paced, growth-oriented environment
Experience with marketing analytics and tools such as Google Analytics, HubSpot, Salesforce, or Marketo
Deep understanding of digital marketing, branding, and demand generation best practices
Excellent organizational skills, attention to detail, and ability to meet deadlines
Education & Experience
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred
5–7 years of progressive marketing experience, with at least 3 years in a leadership role
Experience in a telecommunications, SaaS, or technology company strongly preferred
Proven track record of developing and executing marketing strategies that drive measurable business growth
Preferred Qualifications
Experience with account-based marketing (ABM) and customer lifecycle marketing
Knowledge of SaaS business models, metrics, and the telecommunications industry
B2B marketing experience with a strong understanding of the SMB and enterprise buyer journey
IT or telephony industry knowledge
Experience working in fast-paced, growth-stage or mid-market companies
Familiarity with graphic design software and digital content production
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Ability to lift up to 15 pounds occasionally
Valid driver's license and clean driving record
Ability to travel for client engagements, events, and industry conferences