NA GTM Lead - Brand Premium (Product Marketing Manager)

NA GTM Lead - Brand Premium (Product Marketing Manager)

Location: New York
Employment Type: Regular
Job Code: A96675
Responsibilities

The NA Go-to-Market (GTM) Team is at the center of how TikTok's advertising products come to life in North America. We don't just execute global strategy. We shape it. Our team works at the intersection of Product, Sales, and our advertisers to ensure TikTok's solutions meet the unique needs of brands and agencies across the region. About the role: We're looking for a GTM Lead to own go-to-market strategy for TikTok's Brand Premium portfolio in North America, spanning TopView, TopReach, and TopFeed. This portfolio represents some of TikTok's most visible and highest-CPM inventory, anchoring tentpole moments like Super Bowl, Olympics, March Madness, and NewFronts and serving the most sophisticated brand and agency buyers in the market. You'll own how these products go to market in NA: positioning, pricing, inventory strategy, alpha and beta programs, seller enablement, and structured feedback into HQ Product. You'll be the connective tissue between global product teams and the NA brand sales motion, translating premium product capabilities into advertiser narratives that drive reservation revenue and protect inventory economics. This is not a support role. You'll own the portfolio end-to-end: revenue accountability, launch strategy, and the operating systems that keep premium running at scale across BPMs, vPMMs, Ad Ops, and agency teams.
Qualifications

Minimum Qualifications: 5+ years in product marketing, GTM strategy, or a related field within digital advertising, ad tech, or premium video and TV. Direct experience with brand, sponsorship, or premium reach products. You understand how reservation inventory, CPMs, frequency capping, and guaranteed delivery actually work. Track record translating premium product capabilities into advertiser narratives that win against linear TV, CTV, and competitor sponsorships. Strong analytical skills. Comfortable with sell-through data, delivery diagnostics, and revenue forecasting. You find the signal others miss in inventory and demand patterns. Proven ability to prioritize ruthlessly across a portfolio of tentpoles, launches, and recurring sales motions. Experience running alpha and beta programs with brand advertisers and agencies. Comfortable holding pilot quality and recruitment standards under a fast-paced environment. Excellent communication skills. Able to write executive-ready narratives, lead seller training, and present to advertiser and agency stakeholders
Preferred Qualifications: Experience at a major ad platform, premium video publisher, or TV network. Familiarity with TikTok's advertising products or ecosystem. Experience working directly with agency holdcos on tentpole and upfront planning cycles. Familiarity with reach and frequency measurement, brand lift, and incremental reach methodologies. Experience supporting NewFronts, upfronts, or similar industry tentpoles
For Pay TransparencyCompensation Description (Annually) The base salary range for this position in the selected city is $108000 - $168000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.