Sales & Marketing Director

The Opportunity
EvidenceCare is looking for a Sales & Marketing Director who can own both sides of the commercial engine: generating and accelerating new business pipeline while keeping our marketing efforts organized, on‑brand, and moving.

This is a role for someone who thrives at the intersection of sales and marketing, equally comfortable running outbound campaigns and conference strategy as they are coordinating agency deliverables, managing content calendars, and building sales enablement materials. You're a closer, a coordinator, and a connector.

Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.

Roles & Responsibilities
Sales & Pipeline Generation

Develop and execute outbound campaigns (email, phone, LinkedIn) to generate qualified opportunities

Conduct discovery calls and qualification meetings to convert leads into pipeline

Own end-to-end conference planning: target selection, attendee outreach, meeting scheduling, and onsite coordination

Partner with leadership to maximize conference ROI and secure high‑value meetings with healthcare executives

Maintain awareness of healthcare industry trends, challenges, and health system priorities

CRM & Sales Operations

Own Salesforce administration including pipeline tracking, reporting, and data integrity

Continuously optimize sales processes, workflows, and reporting dashboards

Utilize AI tools to scale recurring sales processes and delivery outputs

Marketing Coordination & Agency Management

Serve as the day‑to‑day internal point of contact for our external marketing agency

Organize priorities, gather feedback, track deliverables, and keep projects on time

Coordinate internal approvals and ensure the agency has what it needs to execute well

Help manage incoming marketing requests from across the organization

Sales Enablement & Content

Support updates to core sales assets: one‑pagers, decks, proof points, and customer‑facing materials

Partner with marketing to design and execute demand generation campaigns

Collaborate on the development of value‑proposition assets for EvidenceCare products

Support packaging and distribution of content across email, social, website, and other channels

Help draft, edit, format, or route marketing copy for review

Events, Logistics & Promotional Support

Assist with conference and event preparation: asset coordination, shipping, swag, registration, and follow‑up

Keep event timelines, checklists, and internal owners organized

Coordinate promotional materials and milestone gifting for clients, prospects, and internal initiatives

Support logistics for webinars, speaking opportunities, advisory groups, and other marketing‑related events

Customer Proof & Marketing Administration

Help maintain customer reference information, permissions, quotes, stories, and proof points

Track case study opportunities, logo usage approvals, and other advocacy‑related details

Support analyst forms, award submissions, list management, calendar tracking, and recurring marketing tasks

Assist with reporting prep and other administrative follow‑through

Requirements

Experience in sales, business development, or inside sales in a B2B environment

Strong communication, prospecting, and networking skills

Ability to communicate effectively with healthcare C‑level executives on industry challenges and how EvidenceCare’s tools create value

Experience managing conference strategy and/or events

Experience with CRM systems (Salesforce preferred)

Highly organized, detail‑oriented, and able to manage multiple priorities without losing quality

Proactive, resourceful, dependable, and self‑motivated with strong follow‑through

Comfortable utilizing AI tools (ChatGPT / Claude) to scale processes and output

Nice to Haves

B2B SaaS or healthcare marketing experience

Agency coordination or project management background

HubSpot, Salesforce, or other CRM familiarity

Canva, PowerPoint, or light design skills

Website or CMS editing experience

Strong comfort with spreadsheets and organization tools

Benefits

Competitive salary, annual bonus, and stock option opportunities

Unlimited PTO

Health, dental, vision, and life insurance

401k plan

A fun, tight‑knit team that celebrates wins and life together

Professional development through conferences and online courses

EvidenceCare is an equal opportunity employer and values diversity in its workforce. All employment decisions are based on qualifications, merit, and business needs.

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