Director of Marketing

High Power Charging Marketing Head

The Head of Marketing is a key member of the High Power Charging NA leadership team. In this pivotal role, you will lead a team of skilled professionals in driving our marketing and communication efforts to new heights, ensuring that our brand and products are positioned as leaders in the industry.
Key responsibilities include:
Marketing Strategy and Roadmap: Define and execute a comprehensive marketing strategy and roadmap that positions Mercedes-Benz High-Power Charging as a leading EV charging brand. Align the roadmap with Mercedes-Benz's broader EV vision, market trends, and customer insights. Collaborate with cross-functional teams and Mercedes-Benz entities to ensure marketing strategies support business objectives.
Brand Development: Develop and manage the Mercedes-Benz High-Power Charging brand, ensuring a consistent and compelling brand identity across all marketing channels. Lead efforts to enhance brand recognition and awareness. Monitor brand performance and adjust strategies as needed to achieve brand goals. Collaborate with other Mercedes-Benz entities to ensure brand cohesion and amplify brand reach and messaging.
Product Marketing: Oversee product marketing efforts, collaborating closely with Product & Tech as well as Consumer Offering teams. Drive the development and execution of go-to-market strategies for new products, features, and sales efforts. Ensure that product messaging and positioning resonate with target audiences.
Digital and Traditional Marketing: Manage all aspects of digital marketing, including SEO, SEM, social media, email marketing, and online advertising. Oversee traditional marketing channels such as print, events, and sponsorships. Drive digital transformation initiatives to optimize marketing ROI. Collaborate with other Mercedes-Benz entities to leverage the larger Company's existing marketing channels and initiatives to drive marketing reach and impact.
Sales Support: Collaborate with the Mercedes-Benz High-Power Charging Consumer Offering/Partnership teams to help create compelling, valuable, and brand congruent sales offerings. Support the sales team with appropriate sales collateral and marketing materials.
Communications and Community Engagement: Build and manage the Mercedes-Benz High-Power Charging team's public relations and communications strategy and roadmap, including brand narrative, core Company messaging, PR calendar, media outreach and relationships, key event schedule and other relevant speaking engagements. Help create a market leading message and positioning for the Company and relevant key leaders. Develop grass-roots community engagement programs that build brand-driver connection, affiliation, and satisfaction.
Data Analytics, Market Research, and Insights: Utilize data analytics and market insights to drive informed marketing decisions. Stay updated on industry trends and the competitive landscape. Lead efforts to gather customer feedback and conduct market research to enhance our offerings.
Team Leadership and Development: Lead and inspire a diverse and talented marketing team. Foster a culture of collaboration, innovation, and professional growth. Develop and mentor team members to achieve their full potential.
Budget, Resource Management, and ROI: Develop and manage budgets for marketing initiatives. Optimize resource allocation to achieve financial targets. Ensure cost-effective marketing strategies and tactics. Develop metrics to demonstrate return on spend impacts for the overall business.
Partnerships and Collaboration: Identify strategic partnerships and collaborations to enhance our marketing efforts and expand our market reach. Collaborate effectively with external partners, agencies and vendors. Represent organization in industry events and conferences.
Global Coordination: Collaborate effectively with the Global Charging Team based in Germany, as well as the US vehicles sales organization (MBUSA) to ensure alignment of marketing strategies, share best practices, and leverage global resources for brand development and initiatives. Drive action and accountability across functional groups and keep leadership updated on status of roadmap, critical issues, and recommendations to continuously improve.
Qualifications:
A bachelor's degree in Marketing, Business or a related field. An advanced degree (MBA, MS) is a plus.
Proven track record of at least 10-15+ years in marketing leadership roles, preferably within the EV charging, automotive or related industries.
Demonstrated success in developing and executing market strategies that drive business impact.
Strong analytical skills and proficiency in data driven decision-making.
Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
Strategic thinker with the ability to anticipate industry trends and develop long-term marketing visions.
Passion for sustainability and advancing clean energy initiatives and advancing Mercedes-Benz through innovative marketing strategies.
Outstanding planning and organizational skills with a focus on customer centricity and operational excellence.
Personality and Cultural Fit
At Mercedes High Power Charging, we are not just an automotive industry leader; we are also trailblazing the future of electric mobility with the agility and spirit of a startup. As a startup within a renowned global brand, we embrace innovation, scrappiness, and a builder's mindset to revolutionize the electric vehicle charging landscape. We are looking for someone who can thrive in our dynamic and entrepreneurial environment, contributing their passion, adaptability, and comfort with ambiguity to drive our success. Our fast-growing startup division within Mercedes requires employees who embody the following traits:
Startup Mentality: Embrace innovation, take calculated risks, and move swiftly to achieve breakthroughs.
Scrappiness: Thrive in resource-constrained situations and find creative solutions.
Builder's Mindset: Envision the big picture and lead the team in creating world-class EV charging solutions.
Comfort in Ambiguity: Adapt and strategize effectively in a rapidly evolving industry.
Collaborative Spirit: Foster a culture of teamwork and work seamlessly with global teams.
Passion for Sustainability: Share our commitment to a greener future and advancing clean energy initiatives.
Join Mercedes in pioneering the electric vehicle charging landscape and shaping the future of sustainable transportation. If you possess the skills, expertise, and ambition to lead product excellence, drive technological innovation, and coordinate with global teams effectively, we eagerly await your application!