Director, Integrated Media Planning, All-Inclusive & Resorts

Director of Integrated Media Planning, All-Inclusive & Resorts

This role is based at one of our corporate offices in Miami, FL, McLean, VA, or Hybrid from East Coast.
This is your chance to help build a brand-new team dedicated to accelerating Hilton's All-Inclusive & Resorts portfolio - a fast-growing, high-priority segment of our global business. You'll shape how we show up in market, how we invest, and how we measure impact in one of the most dynamic categories in hospitality.
As the Director of Integrated Media Planning, All-Inclusive & Resorts, you will own the day-to-day media strategy, planning, optimization, and learning agenda for the portfolio globally. Reporting to the Senior Director, Marketing Strategy, All-Inclusive & Resorts, you will partner with Hilton's Global Media Center of Excellence, agency partners, regional marketing teams, and Brand & Content leads to translate business objectives into integrated, measurable, channel-orchestrated plans that drive awareness, consideration, and bookings for our resort and all-inclusive properties worldwide. This role leads media strategy and performance within approved portfolio guardrails; the Senior Director retains overall portfolio accountability, executive alignment, and final budget/prioritization decisions.
What you'll do during a typical day:
Build and orchestrate integrated, cross-channel media strategies and plans for the global All-Inclusive & Resorts portfolio that deliver awareness, consideration, and bookings across priority markets and segments.
Translate category and brand strategy into audience deployment and channel-level investment recommendations across paid search, paid social, video, display, programmatic, OOH, audio, CTV/OTT, affiliate, and emerging formats.
Serve as the subject matter expert on media for the portfolio - coaching peers, educating partners, and setting standards for planning, activation, pacing, and measurement excellence.
Lead annual and in-year planning cycles, ensuring media plans align to commercial priorities, seasonality, booking windows, and the unique demand dynamics of the resort and all-inclusive traveler.
Oversee the innovation and test-and-learn roadmap for the portfolio's media, martech, and adtech ecosystem, identifying opportunities that future-proof our approach and improve performance.
How you'll collaborate with others:
Partner with the Global Media Center of Excellence to align category plans to enterprise media standards, agency operating models, and shared measurement frameworks.
Align with regional marketing teams (Americas, EMEA, APAC) to ensure category media plans are localized, sequenced, and co-funded where appropriate.
Collaborate with the Brand, Content, Social, PR, Honors, and B2B partners. Ensure media plans amplify the full communications ecosystem and land with consistency across paid, owned, earned, and shared channels.
Lead agency partners across planning, activation, and measurement - setting clear goals, briefs, KPIs, QA standards, and expectations for performance.
Serve as a trusted thought and accountability partner to Commercial, Revenue Management, Analytics, and Brand leadership stakeholders, translating inputs into media recommendations and action plans.
Deliverables you'll take ownership of:
Annual media strategy, channel mix, investment recommendations, and learning agenda for the All-Inclusive & Resorts portfolio across all priority markets.
Daily operations of category media activity - including briefing, pacing, QA, optimization, and budget management within approved category guardrails.
Performance monitoring, optimization, and post-campaign readouts - using Marketing Mix Modeling, multi-touch attribution, and incrementality testing to improve ROI and inform future investment.
Media performance narratives and recommendations for senior stakeholders - translating media results into commercial impact in support of Senior Director-led updates for owners and executives.
Media and technology budget stewardship for the category, ensuring resources are deployed against the highest-value opportunities within approved portfolio allocations.
What It Takes to Make the Stay
Ten (10) years of professional experience in media planning, media strategy, or integrated marketing, with a strong track record in paid media investment decisions
Five (5) years of agency leadership, and/or people management experience, operating in a global, matrixed environment with multiple stakeholder groups and cross-functional dependencies
Five (5) years of hands-on experience across media platforms, media measurement, media strategy, or integrated planning
Demonstrated experience using data, analytics, customer insights, and commercial inputs to build and defend media plans
Familiarity with the booking journey for leisure/resort travelers, including the role of OTAs, metasearch, and direct channels
Experience marketing hospitality, travel, leisure, resorts, or all-inclusive portfolios
Travel 25%
MBA or equivalent advanced degree
Experience in both agency and client-side roles
Hybrid work schedule (3 days/week in office) if Miami or McLean-based
Experience with Marketing Mix Modeling, incrementality testing, and media attribution tools
Bilingual English/Spanish
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.