Senior Strategist Digital Shelf Content

Senior Strategist

Digital Shelf Content

Marks, part of the Propelis Group, is a consumer experience agency creating engaging moments across the entire brand spectrumfrom brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft.
Position Purpose

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Hybrid role out of Chicago, NY, or Cincinnati
Strategic Thinking & Leadership

Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Content Optimization & Performance

Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability
Continuously evolve strategies based on platform changes
Collaboration & Communication

Collaborate with Search, Creative, and Client teams
Lead content workstreams
Present strategies and insights clearly to stakeholders
Innovation & Thought Leadership

Stay current on retailer AI tools (e.g., Rufus, Sparky)
Track content trends and evolving requirements
Contribute to thought leadership
Senior Strategist

Commerce Search

Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.
Strategic Thinking & Leadership

Develop commerce search strategies aligned to client goals
Translate complex data into actionable insights
Conduct keyword research, competitor analysis, and share-of-search
Identify growth opportunities from search behavior
Search Optimization & Performance

Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
Improve ranking, visibility, and share of search
Drive optimization via keywords, taxonomy, and content alignment
Partner with Content teams to improve PDP quality
Collaboration & Communication

Collaborate with Content and Creative teams
Present insights and recommendations clearly
Lead search strategy workstreams
Innovation & Thought Leadership

Stay current on AI-driven search and retailer algorithms
Apply forward-looking approaches to discoverability
Contribute to thought leadership
Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.
For more information visit: www.MakeMarks.com
EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate's location, experience, and other job-related factors. Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.