Executive Vice President, CRM Strategy

Executive Vice President Of CRM Strategy

Publicis Groupe's Constellation Team is seeking an Executive Vice President of CRM Strategy with deep expertise in CRM Strategy and Operations. Ideal candidates bring experience in Telco, Consumer Electronics or Retail, and excel at helping brands connect with customers through direct and addressable channels across the entire customer lifecycle.
As EVP of CRM Strategy, you'll lead teams across a large integrated account, with multiple sub-brands and workstreams. You will be expected to drive integrated campaign strategies and operations, and proactively identify organic growth opportunities while shaping thought leadership for clients and the agency. Acting as a trusted advisor to senior executives, you'll combine strategic vision with the ability to translate complex concepts into actionable solutions for diverse audiences.
The role demands a commanding knowledge of CRM, consumer behavior, growth strategy and lifecycle communications, CRM operations and technology, as well as the ability to enhance program capabilities across owned and addressable paid channels, including email, SMS, push, social, search, programmatic OLA/OLV.
Responsibilities

Define the strategic vision, business goals, and success metrics for enterprise CRM programs to drive client growth and guide strategy development and execution.
Create CRM strategies that sit at the intersection of Customer Engagement, Business, Technology, Big Data, and Content to strengthen customer relationships.
Lead design, management and deployment of CRM Operations, with experience of leading CRM martech stacks and their capabilities
Drive measurable business growth through integrated customer engagement strategies spanning both owned (email, SMS, app, web) and paid (social, programmatic, addressable) channels.
Lead CRM strategy for new business pitches, collaborating across teams to deliver innovative, tailored proposals that meet client needs.
Cultivate trusted, collaborative relationships with client stakeholders at all levels, especially C-level executives, acting as a strategic advisor.
Understand client business models, strategic priorities, and industry dynamics to identify CRM opportunities aligned with growth.
Proactively identify and steward incremental growth opportunities through forward-looking strategies and program recommendations.
Translate strategy into executive-ready presentations, roadmaps, and business cases that resonate with client leadership.
Develop deep insights into consumer behavior by leveraging 0P, 1P, 2P and 3P data, research, and behavioral analytics.
Lead the application of data and analytics for CRM program design, segmentation and audience strategy, journey development, personalization, and performance measurement.
Champion a test-and-learn culture, including structured A/B and multivariate testing, to drive continuous program optimization.
Work with analytics to dictate propensity models for use in audience selection and decisioning
Identify areas where AI can play a role in optimizing internal processes and external customer communications
Establish and track business-level, consumer health, and journey, program and campaign KPIs, regularly communicating performance insights and strategic adjustments to both internal teams and clients.
Lead measurement strategies to evaluate CRM program effectiveness and surface new levers for optimization and growth.
Collaborate with creative, analytics, technology, product, and media teams to bring CRM strategies to life through seamless execution.
Align strategies with martech capabilities, ensuring platforms and data pipelines support scalable, high-impact CRM experiences.
Ensure alignment across channel tactics, messaging, frequency, and data-driven personalization.
Guide, mentor, and grow junior and mid-level strategists by providing direction, feedback, and career development support.
Foster team engagement and motivation by identifying areas for individual and team growth within CRM.
Represent the agency in thought leadership effortswriting articles, speaking at industry events, contributing to marketing/demand generation efforts, and showcasing innovation in CRM.
Qualifications

15+ years driving growth in CRM strategy and operations, with a confident executive presence and a track record of leading cross-functional, high-performing teams.
Builds strategies leveraging 0P, 1P, 2P, and 3P data to deliver on business KPIs, set vision, and drive large-scale change in complex client environments.
Deep experience across email, push, SMS, web, direct mail, and integrating owned channels with media and social; skilled in leading with platforms like Salesforce, Adobe, Braze, and Epsilon.
Develops actionable insights from research, behavioral data, and measurement tools, combining strong analytical rigor with creativity to optimize performance and engage audiences.
Trusted advisor to C-level stakeholders, shaping high-stakes decisions, unlocking opportunities, and leading global, multi-agency pitches with a proven record of winning outcomes