Executive Vice President, Group Account Director

Senior VP / Group Account Director

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
We're looking for an outstanding Senior VP / Group Account Director to lead the troops and help drive the future of the business - for our growth and for our very ambitious client. This role is for a new business win and is equal parts strategic visionary, client partner, and performance leader. It's no small taskbut it's a fun and rewarding one. If you're up for it, read on.
Responsibilities

Day to day, your role will include:
Working on a Power of One brand and developing high-level strategic plans, effectively leveraging cross-functional teams, and influencing senior clients through your deep expertise in membership, loyalty, personalization and e-commerce.
Understanding how marketing drives measurable business outcomes, and championing a performance-driven culture across the team and client engagements.
Serving as a senior strategic advisor to clients, eloquently articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalizationkeeping clients informed on industry trends, emerging platforms, and evolving consumer expectations.
Leading membership acquisition and retention strategy, including the development of programs that deepen customer relationships, extend to new audiences, increase lifetime value, and drive sustained growth through data-driven engagement.
Scaling personalization efforts across the business, partnering with strategy, data, media, technology, and creative teams to operationalize personalization at speed and at scale across channels.
Building and growing trusted, senior-level client relationships, with the credibility to influence decision-makers and the business acumen to connect marketing initiatives to commercial impact.
Developing insight-driven, integrated marketing programs that balance brand and performance objectives, leveraging expertise across media, CRM, e-commerce, and emerging digital experiences.
Driving a performance-oriented culture, setting clear goals and expectations, using data and measurement to assess impact, drive performance insights and optimize work.
Delivering compelling client presentations, providing recommendations that are concise, actionable, and grounded in both strategic insight and measurable outcomes.
Connecting clients to broader agency intellectual capital, bringing best practices, frameworks, and proven approachesparticularly in loyalty, personalization, and customer experienceto every engagement.
Owning client financials, including forecasts, budgets, scopes of work, and investments, and overseeing all legal and contractual processes.
Developing and inspiring talent, coaching senior leaders and rising stars, identifying skill gaps and upskilling talent, and building a high-performing, diverse teamincluding openness to non-traditional and client-side talent profiles.
Demonstrating strong corporate citizenship, through active participation in company initiatives, learning forums, and leadership communities, serving as a member of the Digitas Boston Senior Leadership Team and the Digitas Global Network.
Willingness to travel as neededyou're open to new places, new perspectives, and new ideas.
Qualifications

We're looking for a Senior VP / Group Account Director with a proven track record of leadership and impact, including:
A demonstrated passion for marketing, customer experience, and loyalty, with a history of delivering work that drives both brand strength and business performance.
10+ years of experience in integrated marketing, digital, CRM, loyalty, or customer experience leadershipincluding agency experience and strong exposure to, or experience within, client-side organizations.
A refined understanding of how marketing, creative, strategy, media, technology, data, and analytics work together to power personalization and performance.
Deep knowledge of loyalty, retention, and customer lifecycle marketing, with experience applying data and insights to influence strategy and execution.
Superior analytical, strategic thinking, communication, and presentation skills, with comfort operating at the C-suite level.
Extensive marketing expertise across channels, including mobile, social, and emerging digital platforms.
A proven ability to grow and deepen existing client relationships while identifying new opportunities for expansion.
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, particularly for ideation, research, personalization, and content development.
Bachelor's degree required; MBA strongly preferred.
Got the sparkle? Apply if you believe your unique skillsand your passion for loyalty, personalization, and performanceare a fit.
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $0.00 - USD $0.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2026.