Digital Marketing Manager

Dental Insurance, Vision Insurance, Medical Insurance

Contractor | On-site

Job Description
We are seeking a results-driven Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various online channels to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities

Develop and manage digital marketing campaigns across multiple platforms.

Plan and execute SEO, SEM, email marketing, and social media strategies.

Monitor website traffic and marketing performance metrics.

Create and manage content marketing initiatives.

Analyze campaign results and prepare performance reports.

Manage online advertising campaigns, including Google Ads and social media ads.

Collaborate with sales, design, and content teams to achieve marketing objectives.

Stay updated with the latest digital marketing trends and technologies.

Optimize campaigns to improve ROI and customer engagement.

Required Skills

Strong knowledge of SEO, SEM, PPC, and social media marketing.

Experience with Google Analytics, Google Ads, and marketing automation tools.

Excellent analytical and problem-solving skills.

Strong communication and project management abilities.

Content creation and digital branding expertise.

Ability to manage multiple projects and deadlines.

Education

Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.

Master's Degree or Digital Marketing Certifications are a plus.

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