Truebill is hiring: Senior Art Director, Owned & Organic in Los Angeles

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Reporting to the VP of Marketing, this role will spearhead Rocket Money’s brand identity development and execution. You will collaborate with product research teams within Rocket Money and draw learnings from the broader Rocket brand ecosystem to help us develop an engaging brand identity that supports our growth. The scope of this role goes well beyond design and visual aspect of the brand and it encompasses our tone and voice. Grounded in this broader strategy and informed by test and learn, you will shape our CRM, appstore, and landing page strategy and guide offline advertising and organic presence.

Responsibilities

Lead brand discovery and development through series of research, brainstorm, and test

Integrate brand into CRM and owned properties (performance focused) by creating scalable assets for push notifications and emails for rapid testing

Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components

Contribute to brand driven performance advertising experiments

Own testing and strategy on appstore presence

Support offline advertising with strong brand components

Evaluate and grow organic presence starting with Instagram, TikTok, and Youtube

Manage a variety of projects with different timelines and deliverables effectively

Define and track metrics that reflect efficacy of our effort in each area you lead and manage

Qualifications

7+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns

Strong storytelling and communication; comfortable presenting to execs

Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work

Mastery of Figma, familiarity with front-end constraints

Experience managing a small team of designers

Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)

UX/CRO, accessibility, and performance-driven design knowledge

Nice‑to‑have

Experience in software/consumer brands with heavy organic growth

Motion graphics/video skills

Life Insurance

Long/Short Term Disability

Competitive Pay

401k Matching

Team Member Stock Purchasing Program (TMSPP)

Daily Lunch, Snacks & Coffee (in-office only)

Commuter benefits (in-office only)

Salary: $150,000 - $170,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.

Rocket Money, Inc is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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In Summary: Reporting to the VP of Marketing, this role will spearhead Rocket Money’s brand identity development and execution . You will shape our CRM, appstore, and landing page strategy and guide offline advertising and organic presence . Responsibilities: Lead brand discovery and development through series of research, brainstorm, and test .

En Español: Rocket Money ofrece a los miembros una comprensión única de sus finanzas y un conjunto de servicios valiosos que les ayudan a ahorrar tiempo y dinero en última instancia, dándoles un paso adelante en su viaje financiero. Informándose al vicepresidente de marketing, este papel encabezará el desarrollo y ejecución de la identidad de marca de Rocket money. Colaborará con equipos de investigación de productos dentro de rocket money y aprenderá del ecosistema más amplio de la marca Rocket para ayudarnos a desarrollar una identidad atractiva de marca que apoye nuestro crecimiento. Basado en esta estrategia más amplia e informado por pruebas y aprendizaje, usted dará forma a nuestra estrategia de CRM, appstore y landing page con componentes reutilizables. Contribuirá a los experimentos publicitarios basados en el rendimiento impulsados por la marca y su presencia orgánica. Responsabilidades Liderar el descubrimiento y desarrollo de marcas a través de una serie de investigaciones, lluvias de ideas y pruebas Integrar la marca en CRM y propiedades propias (concentrada en el desempeño) mediante la creación de activos escalables para las notificaciones push y correos electrónicos de prueba rápida Estrategia de página de destino del propio rendimiento (móvil & web) mediante el análisis de diseños para desbloquear plantillas de alta conversión con componentes utilizables Contribuir a experiencias publicitarias basadas en la marca Propiedad y estrategia en la tienda de TikTok Apoyar al avance comercial offline con componentes fuertes Evalúa y crecer beneficios orgánicos con Instagram, página Web y Youtube Gestionar una variedad de proyectos con diferentes cronogramas y habilidades de competencia Definiendo eficazmente y rastreando métricas que reflejan la eficacia de nuestro esfuerzo en el área de ejecución y manejo de trabajo (mobile & web). El salario básico ofrecido puede variar dependiendo de los conocimientos, habilidades y experiencia relacionados con el trabajo. Rocket Money, Inc es una acción afirmativa y un empleador de igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración por empleo sin tener en cuenta la raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional o estatus de veterano protegido y no serán discriminados sobre la base de la discapacidad.