Content Marketing Manager

Job Description
Job Title: Content Marketing Manager

Reports to: Company President/CEO

Position Summary: We are seeking a dynamic Inbound Marketing Specialist to spearhead our content marketing initiatives. In this pivotal role, you will drive our digital marketing strategy by creating compelling content, optimizing lead generation, and nurturing customer relationships. As we enter a new phase of digital growth, you'll have the unique opportunity to shape our company's online presence by helping develop our website, expanding our social media footprint, and implementing innovative digital marketing strategies. This position offers the perfect blend of creativity and analytics, requiring someone who can craft engaging content while also leveraging data to drive results. If you're passionate about inbound marketing and ready to make a significant impact in a growing company, this role is for you.

Responsibilities:

Develop a content strategy aligned with short-term and long-term marketing targets

Collaborate with marketing and design teams to plan and develop site content, style and layout

Create and publish a variety of engaging content

Edit, proofread and improve writers’ posts

Liaise with content writers to ensure brand consistency

Optimize content according to SEO

Use content management systems to analyze website traffic and users engagement metrics

Use HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers

Manage content distribution to online channels and social media platforms to increase web traffic

Develop an editorial calendar and ensure the content team is on board

Ensure compliance with the law (e.g. copyright and data protection)

Stay up-to-date with developments and generate new ideas to draw the audience’s attention

Success Criteria:

Produce at least 3 articles per week

An increase in defined customer engagement metrics

Website and social media traffic growth

Increases in key search engine keyword rankings

Increase in conversion metrics

Acquire customer feedback and testimonials/case studies

Requirements:

BA/BS degree or equivalent work experience

Has 2+ years of experience working in a B2B [or B2C] capacity

Experienced HubSpot user, proficient in its marketing automation and blogging software features

Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush

Understands the value of content marketing

Is detailed oriented and organized

Is an excellent communicator -- written, verbal, visual

Has interview skills and is a curious and thoughtful listener

Understands how to use data to inform all strategic decisions

Operates well with giving and receiving feedback

Has a team mentality

Bonus skills: HTML/CSS, Adobe Creative Suite, HubSpot Content Marketing Certification

Salary: $60,000/year starting base salary with performance based incentives

Benefits/Parks: Free dental care, access to company health insurance, mentorship from other teams, performance based incentives, amazing team culture, two weeks PTO starting, training and career development.

About Tanglewood Dental Associates: Tanglewood Dental Associates is a legacy dental practice that has been built on culturing sincere relationships with our patients. It is a privately owned office that values education, innovation, relationship building, and leveraging digital technology to achieve the best outcomes possible.

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