Social Media Specialist

University of Dayton is hiring a Social Media Specialist. The role involves implementing the university's social media strategy by creating and optimizing content, engaging audiences, and supporting the Associate Director of Social Media to enhance the institution's brand and reputation. The specialist collaborates with the marketing division to execute campaigns, manage community interactions, and analyze social media trends.

Highlights

Develop and post social media content focusing on engagement and brand messaging.

Copywrite, copyedit, and pitch fresh ideas for social accounts.

Respond to and engage with the university community on social platforms.

Assist with issues management and crisis communications.

Report on social media performance and trends.

Required skills include strong written communication, collaboration, and initiative in project management.

Preferred experience with social media monitoring, performance analytics tools (Brandwatch, Hootsuite, Sprout Social, Facebook Insights).

Bachelor’s degree and experience in social media or marketing required; two years preferred.

Ability to represent a Catholic, Marianist work environment with sensitivity.

Hybrid work arrangement available, requiring part-time presence on campus.

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