Guilford Press — a proudly independent academic/scholarly publisher of high-quality, evidence-based works in psychology, education, research methods, and related fields, for professionals, students, and general readers — seeks an experienced digital marketing innovator and leader to manage a digital marketing team and all of Guilford Press’ audience-facing digital marketing channels, campaigns, and projects.
The Digital Marketing Manager will be well-versed in developing marketing strategies and roadmaps, and pursuing new projects, audiences, and opportunities, while maintaining high editorial standards, in accordance with Guilford’s mission and legacy. Outstanding communication skills and the ability to work collaboratively and collegially across an organization is a necessity. The Digital Marketing Manager will report directly to Guilford’s Marketing Director.
Responsibilities
· Manage all audience-facing marketing channels — email, content marketing, social media, publicity, digital advertising — and establish digital marketing roadmaps, priorities, audience targeting, planning calendars, and performance optimizations.
· Manage Guilford’s Customer Club; develop and execute various campaigns, new ideas, and online features to meet or exceed club’s growth goals and member engagement and retention.
· Manage and collaborate with sales and marketing teams on special marketing projects related to current and future digital products, such as Guilford Digital for DBT.
· Conduct market research and regularly recommend new projects, campaigns, and marketing initiatives to keep current and proactive in relation to latest marketing trends and best practices.
· Establish, use, and lead collaboratively with performance data, key performance indicators, analysis, and reporting to evaluate and support marketing efforts.
· Use marketing research and insights to drive continual optimization, improvement, and innovation.
· Lead and motivate a digital marketing team of four professionals, including setting individual and team performance goals and guiding team through job functions and employment processes.
· Manage digital marketing and publicity budgets and resources, while collaborating with Marketing Director on goals and mission of digital marketing efforts.
Requirements
· Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
· A minimum of 5 years of progressively responsible experience in digital marketing, content marketing, audience development, or related areas.
· A minimum of 3 years supervising and developing staff and coordinating cross-functional projects.
· Demonstrated track record of delivering measurable, data-driven marketing results, using metrics such as audience growth, lead generation, engagement, conversion, subscription, revenue, and other such key performance metrics.
· Experience building and engaging professional communities, membership audiences, subscriber bases or online communities.
· Experience developing content marketing programs, thought leadership campaigns, webinars, podcasts, newsletters, or educational content initiatives.
· Experience developing and executing integrated marketing campaigns utilizing multiple strategies and tools, including email marketing, social media, content marketing, and digital advertising.
· Superior organizational, interpersonal, and problem-solving skills, along with an ability to translate data and strategy into actionable marketing plans.
· Ability to prioritize duties with attention to detail in a deadline-driven environment.
· Ability to communicate effectively both internally with colleagues and externally with authors, partners, and customers.
· Strong understanding of marketing analytics and reporting, including the ability to interpret data, identify trends, and make recommendations based on performance metrics.
· Experience with marketing technology platforms such as CRM systems, email marketing platforms, social media management tools, analytics platforms, and demonstrated continual willingness to learn new technologies and computer systems.
· Experience in publishing, professional education, healthcare, psychology or other content-driven industries is preferred.
Work Arrangements
Guilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Being available for in-office work on an ongoing, weekly basis is a key component of this position.
Compensation
The pay range for this position is $90,000 to $100,000 annually, with a hiring salary dependent on skills and experience. Guilford’s comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities.
To Apply / Special Instructions
Applicants are strongly encouraged to send a cover letter along with their resume. In that cover letter, please address why you’re interested in working at Guilford and why this position seems a good fit with your background and experience. Your resume and cover letter can be emailed to the attention of Andrea Lansing at resume@guilford.com. In the email subject line, please include “Digital Marketing Manager.”
About Our Company
Guilford Publications, founded in 1973, prides itself on science-based works, by respected experts, that aim to advance knowledge, support individual and societal well-being, and make a difference in the lives of clinicians, researchers, students, educators, and general readers around the world.
Guilford is a company full of people who are passionate about the works we publish and the company’s role as an independent publisher with a long history of excellence. Guilford offers an ethical and compassionate work environment, where staff members are respected and valued. It is a company that builds on staff skills and asks that employees are open to learning new skills. It strives for a healthy work-life balance and appreciates that employees have multi-faceted, full lives.
For more information about Guilford, please visit our website at www.guilford.com.
Guilford Publications is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, age, sexual orientation, disability, religion, creed, national origin, marital/partnership status, pregnancy, reproductive health decision making, arrest or conviction status, status as a victim of domestic violence, military status, or any other characteristic protected by local, state, or federal law.