Managing Director of Marketing and Growth

Overview
CLA is a top 10 national professional services firm that creates opportunities for clients, people, and communities through wealth advisory, digital, audit, tax, consulting, and outsourcing services. With over 8,500 people in 130 U.S. locations and a global reach, CLA promises to know you and help you.

Perks

Flexible PTO (designed to offer flexible time away)

Up to 12 weeks paid parental leave

Paid Volunteer Time Off

Mental health coverage

Quarterly Wellness stipend

Fertility benefits

Complete list of benefits here

Responsibilities
We are seeking a dynamic and forward‑thinking Managing Director of Marketing and Growth who will lead CLA’s firmwide marketing engine, turning CLA‑led relationships into measurable pipeline, expansion, and advocacy. The role owns the integrated marketing strategy and execution system across brand, product marketing, demand, content, lifecycle, operations/analytics, and field/ABM.

Enterprise Marketing Strategy & Operating Model

Establish the firmwide marketing strategy across its pillars

Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA

Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership

Brand, Positioning & Proof Leadership

Own the firmwide narrative, message house, proof‑point system, brand governance, and claim‑safe language so CLA is credible, memorable, and differentiated

Guide agency‑led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management

Build a proof‑first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field‑ready assets

Growth, Demand & Field Activation

Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow‑up SLAs

Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow‑up

Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next‑best‑actions

Impeccable Client Service: Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships

Lifecycle, Advocacy & Digital Experience

Design lifecycle marketing programs that accelerate onboarding, adoption, time‑to‑value, retention, expansion, and seamless motions

Operationalize advocacy through references, case studies, testimonials, referrals, reviews, Client Advisory Boards, and reusable proof capture processes

Modernize the digital experience through website, landing page, microsite, interactive tool, content hub, and web‑to‑CRM strategies that improve conversion and visibility

Performance, Operations & Leadership

Own performance management through Rainmaker/Dynamics‑aligned dashboards, attribution, funnel definitions, SLA adherence, data hygiene, experiment backlogs, and a single dashboard of truth

Prioritize marketing investments, budgets, vendors, technology, and agency support based on pipeline impact, conversion, velocity, expansion, advocacy, and ROI

Lead and develop senior marketing leaders and cross‑functional pods, championing operational excellence, digital agility, responsible AI usage, and continuous improvement

What You Will Need

Bachelor’s degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree

A minimum of 12 years of relevant experience, including senior leadership experience building and executing integrated B2B marketing strategies that connect brand, demand generation, product/offer marketing, content, lifecycle, marketing operations, analytics, field marketing, and ABM to measurable revenue outcomes

Advanced working knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook) and core marketing systems, including CRM/Rainmaker‑Dynamics, marketing automation, web content management, analytics, attribution, campaign operations, and reporting platforms preferred

Demonstrated ability to translate strategy into an execution system, interpret funnel, pipeline, conversion, velocity, and ROI data, guide MarTech and agency strategy, enforce governance, claims discipline, data hygiene, routing/scoring, and SLA standards; and align brand, demand, content, lifecycle, field, ABM, and operations teams around measurable business outcomes preferred

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Wellness at CLA
To support our CLA family members, we focus on their physical, financial, social, and emotional well‑being and offer comprehensive benefit options that include health, dental, vision, 401k and much more. To view a complete list of benefits click here.

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