Head of Marketing

Compensation:

$120,000 - $185,000 / year

Department:

Marketing & Communications

Location:

Hawthorne, California

Overview
Astrolab is pioneering new ways to explore and operate on distant planetary bodies. We are singularly focused on designing, building, and operating a fleet of multi‑purpose commercial planetary rovers to extend and enhance humanity’s presence in the solar system. Our marketing team ignites global excitement for lunar exploration by crafting compelling stories around our cutting‑edge rover technologies, forging strategic partnerships, and scaling demand to propel our mission forward.

As Head of Marketing, you will serve a central role in shaping Astrolab’s brand position, identity, and voice. You will create engaging content, innovative campaigns, and strategic partnerships that vividly embody our brand in fresh, captivating ways. Simultaneously, you’ll support these initiatives with robust, data‑driven analytics to drive sustainable business expansion. You’ll spearhead top‑tier marketing efforts across diverse channels—such as social media, influencer collaborations, partnerships, content creation, and experiential activations—to strengthen connections with key audiences and expand overall brand visibility. Your work will always emphasize our core mission, highlight our unique edge in the market, and foster genuine trust among stakeholders.

What You’ll Do

Drive development and execution of Astrolab’s branding and marketing strategy

Bring Astrolab’s brand and marketing to life through content, campaigns, events/conferences, experiential activations, and partner collaborations

Manage all PR activities and stakeholder engagement

Refine Astrolab’s brand position & voice across audiences, while ensuring consistency and cohesion across channels

Work cross‑functionally with design, product, business development, sales, engineering, and operations to lead and execute small‑to‑large scale branding campaigns, including paid marketing and organic content

Partner with Astrolab’s teams to develop distinct, on‑brand content for owned channels, including website, social channels, and more

Research and execute high‑impact partnerships for Astrolab— including sponsorships, entertainment opportunities, and influencer marketing

Oversee the execution of Astrolab’s social strategy to grow our global audience and strengthen engagement

Deliver credible ROI effectiveness metrics for initiatives to build a clear business case for increased investment in marketing

What You’re Prepared With

Proven track record with 10+ years of experience driving marketing, brand awareness, and engagement; a demonstrated ability to build brand equity and elevate awareness among high‑value audiences with supporting KPIs and metrics

Clear vision & differentiated point of view; ability to envision the brand arc 3‑5 years ahead and translate that into inventive media strategy and bold creative execution

Ability to flex between strategy and execution, creativity and analysis; experience executing detailed initiatives that bring creative concepts to life

Resilient mindset; thick‑skinned, resourceful, mission‑driven, humble, and confident in delivering at an exceptional level

What We Offer

Join a team of best‑in‑class engineers building the foundation of planetary surface exploration

Equity ownership in the company

Comprehensive health benefits, including medical, dental, vision, and mental health support

401(k) plan with company match

Flexible paid time off and parental leave

Home office set‑up reimbursement

Fully flexible and remote‑friendly work environment

Weekly lunch stipend, plus complimentary snacks and beverages on site

Monthly on‑site social hour with food and drinks

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