Director of US Marketing, Platform Technologies

Director, U.S. Marketing - Platform Technologies

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living.
The Director, U.S. Marketing - Platform Technologies will lead the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. This role is responsible for building and executing a unified platform strategy that drives adoption, commercial performance, and long-term growth across multiple orthopedic indications.
Operating at the intersection of strategy and execution, this leader will define go-to-market approaches, optimize commercial models, and ensure successful product lifecycle management across the U.S. market.
Platform Strategy & Marketing Leadership
Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
Shape value propositions, positioning, and demand generation strategies
Develop annual and long-range marketing plans, including segmentation and targeting
Align platform strategy with indication-based marketing teams
Go-to-Market & Commercial Strategy
Own go-to-market strategies for capital and enabling technologies
Develop pricing and commercial models (capital, service, software, value-based)
Drive adoption across key customer segments including IDNs and ASCs
Partner with sales teams to enable effective commercialization
Forecasting & Business Planning
Lead demand forecasting, revenue planning, and performance tracking
Establish and monitor KPIs tied to adoption, utilization, and growth
Partner with Finance and Supply Chain on planning and capital deployment
Provide insights and updates to senior leadership
Product Lifecycle Management
Lead full lifecycle management including launches, upgrades, and phase-out strategies
Drive installed base optimization and asset utilization strategies
Ensure seamless customer transitions and minimal disruption
Launch Excellence Leadership
Build and lead a U.S. downstream Launch Excellence capability
Develop standardized frameworks, tools, and governance for launches
Ensure alignment across marketing, sales enablement, and training
Drive continuous improvement through post-launch performance tracking
Qualifications & Experience

Bachelor's degree required; MBA or advanced degree preferred
Significant experience in marketing, product management, or commercial strategy
Leadership experience within MedTech; robotics or digital solutions strongly preferred
Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
Strong financial acumen, including forecasting and pricing strategy
Travel Amount: 50%
You Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Inclusion and Belonging- Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more aboutEmployee Inclusion Groupson our website (https://www.smith-nephew.com/).
Your Future:

401k Matching Program, 401k Plus Program, Employee Stock Purchase Plan, Tuition Reimbursement
Work/Life Balance:

Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing:

Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility:

Hybrid Work Model (For most professional roles)
Training:

Hands-On, Team-Customized, Mentorship
Extra Perks:

Discounts on fitness clubs, travel and more!
Smith+Nephew is committed to the full inclusion of all qualified individuals. As part of this commitment, Smith+Nephew will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please alert the recruiter if you are selected to move forward.
The anticipated base compensation range for this position is $143,000 - $220,000USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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