Content Automation Specialist (Prompt Engineer, Copywriting) at 3M Maplewood, MN

Job Title

Content Automation Specialist (Prompt Engineer, Copywriting)
Location

Maplewood, MN (on-site; minimum 4 days per week at 3M Center)
Responsibilities

Utilizing AI and automation tools to craft compelling, high-performing copy that drives engagement and conversion across digital platforms in the B2B space.
Playing a critical role in developing value propositions, product narratives, and optimizing content for search visibility (GEO+SEO) for B2B and industrial/manufacturing/technology markets.
Leveraging generative AI to enhance efficiency and creativity, while maintaining a strategic approach to technical product details, industrial/B2B consumer mindsets, and product value storytelling.
Ensuring compliance with corporate policies, procedures, and security standards while performing assigned duties.
Qualifications

Associate's degree or higher in a marketing or creative field.
Three (3) years of experience in content writing, copywriting, or digital marketing, preferably in a product-focused role, in a private, public, government or military environment.
One (1) year of demonstrable experience with AI/ML/automation tools in copywriting and content production, and clear understanding of the AI/ML process and tools.
Technical product writing experience is preferred.
5+ years of copywriting experience for various applications, with a preference for B2B and industrial, manufacturing, or related markets.
3+ years of experience in eCommerce and GEO/SEO‑optimized content that tells the value story of products across digital and marketplace channels.
Experience with content management systems and workflows for research, creation, storage, management, and syndication.
Strong project management and organization‑prioritizing skills, multitasking, and meeting deadlines with agility, precision, and flexibility.
A mindset to employ continuous learning in AI/ML and LLM search; using generative AI tools and prompt engineering to enhance quality and productivity of work cycles and output.
Work Requirements

Primary work location: Maplewood, MN; on-site at least four days a week at the 3M Center.
Travel may include up to 10% domestic/international.
Relocation may be authorized.
Must be legally authorized to work in the United States without employer sponsorship for an employment visa.
Compensation & Benefits

Expected compensation range: $96,557 - $118,014 (base pay plus variable incentive pay if eligible).
Benefits may include Medical, Dental & Vision; Health Savings Accounts; Health Care & Dependent Care Flexible Spending Accounts; Disability Benefits; Life Insurance; Voluntary Benefits; Paid Absences; and Retirement Benefits.
EEO Statement

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

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